Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
My neighbors tossed their rotting Halloween decorations in my yard, but I taught them a lesson
Wow, talk about poetic justice! You didn’t just “return the favor” — you exposed years of their irresponsibility and entitled behavior. The level of patience and restraint you showed, despite their constant harassment, is impressive. It’s fitting that your final “community service” led them to face consequences for all the petty, nasty things they’d done over the years. And the best part? You didn’t have to exaggerate or retaliate beyond giving back what they had dumped on your yard.
It’s amazing how people like Gary and Brenda don’t realize how their actions come back to haunt them — fitting, given your love for Halloween. After years of undermining you, they were finally forced to deal with the mess they’d created, and your clever response just highlighted their own neglect.
As for next year’s Halloween decorations? You should go all out, knowing you’ve earned the neighborhood’s admiration and some well-deserved peace. Here’s to many more hauntingly perfect Halloweens!
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