Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Jennifer Lopez ‘seemed off’ in pics taken days before rumored split from Ben Affleck
It seems that there’s trouble in paradise for Jennifer Lopez and Ben Affleck. At least, that’s what the internet has been saying for the past few days.
Sadly, multiple news outlets suggest that things may not be looking good for the power couple, affectionately referred to as ‘Bennifer’.
Rumors of a potential split have slowly been intensifying as new details come to light.
Last week, Ben Affleck was spotted driving in Brentwood, Los Angeles. According to TMZ, the actor was leaving a house where he had apparently been staying alone. The following day, paparazzi caught him again, leaving the same location.
Affleck, once more riding solo, was reportedly not seen at the $60 million Beverly Hills estate he shares with Jennifer Lopez the previous evening. This absence has led some fans to express their dismay over the potential breakup.
“Why are they breaking up?” a sad fan wrote on X.
Another fan expressed their shock at the breakup rumors, saying on Facebook: “Noooooo!!!!!!!!!!! This can’t be happening!!!!!”
Similarly, someone else simply commented: “That’s not true.”
However, others are less surprised by the rumors… One person even claimed they expected this outcome all along.
“I wouldn’t be a bit surprised if they have secretly split. I knew from the moment they got married, it [would] not be till death do us part. This is her fourth marriage, how is it truthful on her vows?” an X user wrote.
Meanwhile, a hopeful fan chimed in with: “I hope things work out between them!”
Further complicating the couple’s relationship status is the fact that Affleck and Lopez have not been publicly photographed together for over a month. The last time they were seen together was on March 30, holding hands in New York City.
Lopez stayed in New York in April and May to promote her upcoming Netflix movie, Atlas. She was also preparing for and attending the Met Gala as a co-chair, without Affleck.
While Lopez was occupied in New York, Affleck was on the West Coast reportedly filming The Accountant 2. He also attended Tom Brady’s comedy roast on May 5, without Lopez.
Commenting on Lopez’s demeanor during her big night at the Met Gala, one Facebook user wrote: “She looked super stressed and tired at the Met Gala. I figured it was […] her tour rehearsals and filming … Maybe it was this … I root for them.”
“That’s what I was thinking,” replied one user. Another added: “Agree! She looked awful, stressed, and strained. Did not look herself at all.”
A third wrote that the actress “seemed off.”
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