Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
My Husband Refuses to Help with Our Crying Baby at Night, Puts on Headphones & Listens to Calming Music – I Taught Him a Lesson
Scarlett is at her wit’s end, balancing a demanding career and a teething baby while her husband, Dave, sleeps peacefully with noise-canceling headphones. When he dismisses her pleas for help, Scarlett hatches a cunning plan to make him experience her sleepless nights.
I need to vent about something.
My name’s Scarlett, and I’ve been married to Dave for 25 years. We’ve got three kids: a 12-year-old soccer fanatic, an 8-year-old aspiring astronaut, and our newest addition, Lily, who’s six months old.
Now, don’t get me wrong, I love my kids to bits, but balancing a demanding career and raising these little humans is no joke.
Dave and I used to be this power couple. But lately, he’s been avoiding his share of nighttime baby duty.
Picture this: I’m pacing the room with a screaming, teething baby at 2 a.m., while he’s blissfully asleep, noise-canceling headphones on, listening to some darn calming ocean waves or whatever. It’s infuriating!
So, here’s the setup. It was one of those nights. Lily was teething and inconsolable. I’d tried everything—rocking, feeding, singing lullabies. Nothing worked. Exhausted and at my wits’ end, I shook Dave awake.
“Dave, I need help. Lily’s been crying for hours,” I pleaded, my voice barely masking my frustration.
He groaned and pulled off his headphones. “Scarlett, I have to be up early. My job is demanding. Can’t you handle it?”
“Seriously, Dave?” I snapped, feeling the hot sting of tears in my eyes. “I’ve been handling it all night. I need some support here.”
He rolled his eyes and turned away. “I need my sleep. I can’t function at work if I’m exhausted.”
That was it. The tipping point. His words stung more than they should have. I felt like I was drowning, and he was just floating by, oblivious. Something had to change. I couldn’t keep feeling this undervalued and alone.
That’s when I hatched my plan.
I’m not proud of it, but desperate times call for desperate measures. I decided to modify his precious headphones, planting a hidden speaker controlled by my phone. Yeah, it was sneaky, but I was desperate for him to understand my struggle.
I activated the speaker. The sound of a baby crying filled his headphones. He shot up, confused and irritated.
“Scarlett, did you hear that?” he mumbled, rubbing his eyes.
“Hear what?” I replied, feigning ignorance.
He shook his head and stumbled over to Lily’s crib.
“Dave, I think you’re just stressed,” I said, keeping my voice calm. “Maybe you should help with Lily more often. It might help you sleep better.”
He stared at me, and I could see the wheels turning in his head.
“Yeah, maybe,” he muttered, but the doubt was there.
By the end of the week, Dave was a wreck.
He was snapping at the kids, his patience worn thin.
“Scarlett, I don’t know what’s going on, but I can’t take this anymore. I’m hearing things, and I’m exhausted.”
I bit my lip, feeling a mix of guilt and satisfaction.
“Dave, we need to talk,” I said, my voice steady but filled with the weight of the past few nights.
He looked at me, his eyes bloodshot and weary. “What is it? Just tell me.”
One peaceful night, after a particularly calm evening with Lily finally asleep, we crawled into bed, both of us utterly exhausted. Dave pulled me close, his arm wrapped around me.
“Scarlett,” he whispered, his voice filled with gratitude, “thank you.”
I smiled, feeling a sense of contentment wash over me. “Thank you, Dave,” I whispered back. “For being my partner.”
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