Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Struggling Widowed Dad Acquires an Aged Stroller from a Flea Market, Detects a Crackling Noise When He Settles His Baby in It
A widowed father buys his newborn baby girl a second-hand stroller at the flea market and hears a strange crackling sound when he puts the baby in it. He inspects it and makes a heartbreaking discovery that changes their lives.
“This was our favorite spot by the window…All those sunsets when we kissed here! The way you used to blush when I whispered things, tucking your hair strands behind your ears,” Tyler, 30, cried near his bedroom window. Warm tears dropped on his late wife Kylie’s framed photo, haunting him with memories as he stared at the evening sky.
Tyler and Kylie led a happy marriage, and the next big thing happened in their lives when she fell pregnant. Tyler, a cashier in a grocery store, started dreaming of raising a beautiful family. Everything seemed like a beautiful portrait until a storm arrived and dropped a bomb in their nest the day Kylie went into labor…
Tyler could not hold back his tears as he recalled hearing their newborn baby girl Tiara’s loud cries from the maternity ward.–Advertisment–
“And then, they gave me my newborn baby to hold… How warm and soft her skin felt… When I asked about you, they showed you cloaked up to your forehead. Patting my shoulders, they said, ‘We’re sorry. We couldn’t save her.’ Why did you leave us, Kylie??”
Kylie had developed last-minute complications during labor and had died during childbirth, leaving Tyler with a mountainous responsibility on his shoulder.
Do not stop when a dark, difficult path arrives. Take one step at a time and keep going.
The sun disappeared behind the trees as an eerie darkness filled Tyler’s heart. He was lost in deep thought when suddenly, his six-month-old baby girl started crying.
“I’m coming… I’m coming, honey!” Tyler ran to fetch some warm milk. He had nobody to babysit Tiara, so he quit his job to tend to her day and night.
“Awwww…lo-lo-lo…” he fed his baby. Tiara wouldn’t sleep without Tyler cradling her in his arms. Sometimes, she would take over an hour to fall asleep, and Tyler had sore arms carrying her around for a long time.
“Where did I keep it?” Tyler began searching for a metal box where he saved money for petty expenses. Baby Tiara was asleep, so he was cautious not to wake her because once she was up, it would only mean Tyler would have another sleepless night.
“Ah, here it is!!” he exclaimed and opened the box, quickly counting the money. Tyler wanted to buy a stroller. “My arms will ache less and baby Tiara will be happy too!!”
The next day, Tyler went to the flea market in town to buy the baby buggy. Tiara was asleep in his arms, as Tyler walked up and down, cradling her to sleep.
He marched toward the store selling baby essentials and saw a woman with a stroller.
“Hey, miss…hey…hey…I love this stroller. I need one like this for my baby.”
Tyler saw a strange glow light up the woman’s eyes which appeared red, painful, and swollen. It looked as though she had spent several sleepless nights crying. Amanda looked at Tyler’s baby as tears rose in her eyes. She sighed heavily and said, “You can take this. I’ll give it to you for $10!!”
“Only for $10??!” Tyler exclaimed.
“Yes, I changed my mind after seeing your baby. You need this stroller more than I do now. You can take it!”
Tyler was surprised by the generous offer and quickly paid for the stroller. The woman took the money and immediately left, vanishing into the crowd and leaving Tyler puzzled but happy with the bargain.
“Ah, finally, sweetie, dad got you a new buggy. We will go home, clean it, and then you can rest in it, alright?!”
Tyler took the stroller home, unprepared for the discovery he was about to make.
He slightly dusted the stroller that looked too decent for its price. It was used but not worn out. He decided to take Tiara for a walk in her stroller and gently put her in, only to hear a strange crackling noise from under the padded seat. It sounded like a packet of chips getting crushed.
“What is that noise??” Tyler immediately withdrew his baby from the buggy and put her on the couch. He slightly lifted the padding and found a piece of folded paper.
“What is this?” he wondered as he unfolded it and saw a handwritten note addressed to a certain ‘Gigi.’
“To my beloved baby girl, Gigi. Darling, I miss you each minute, each second. Without you, my world has turned into a dark grave…” began the first line.
Tyler was stunned as he sat back near a fast-asleep Tiara and continued reading…
“Sweetie, please forgive mama. I know you’re with your daddy in heaven now. Please know that I will always love you. Please forgive me. I am forced to sell your stroller. Mama has nowhere to go, sweetheart. I love you and miss you, my baby. Love, Mama.”
Tyler’s heart almost skipped a beat when he realized this was a mother’s heartfelt confession to her dead child.
“What happened to her daughter? Who is this woman? Where is she now?” he wondered and set on a mission to find the bereaved mother, unaware of how fate would tie her to his life.
Tyler revisited the flea market the next day and returned to the store where he bought the stroller and inquired about the woman. Luckily, the CCTV footage in the store helped him track her down.
“Yeah, that’s her!” Tyler pointed to the screen.
“She came here to sell an old vintage clock. She told me it belonged to her late mother.”
“Do you know her house??”
“She told me her house is the last across the street.”
“Thanks, pal!!” Tyler said, hurrying to the woman’s house. There he saw the woman packing her things in a cloth bundle and an old suitcase.
“If you can’t pay your rent, you can’t stay here for free!” an older man yelled at her.
“Hey, miss, hey…you remember me? I bought a stroller from you yesterday, remember??” Tyler chimed in. “May I know your name?”
Moments of silence prevailed, and then she said, “My name is Amanda.”
“Amanda, hey, nice to meet you. I found your letter in the stroller,” Tyler added, and Amanda started to cry.
As it turned out, the baby buggy Amanda sold to Tyler was her only reminder of her dead child, who had lost her battle with cancer. Amanda was forced to sell it with the other old items in order to pay for her overdue rent.
“My daughter Gigi was five years old… She was too young and innocent… She didn’t know what cancer was. She was my only hope to live after I lost my husband,” Amanda cried.
The landlord kicked Amanda out because he wanted to lease the house for a higher price. Though Amanda got social security benefits, the money was drained, settling her late husband’s debts.
“Oh, I’m sorry to hear that, Amanda. Listen, I have an idea. Why don’t you come and stay at my house until you find a better place to stay?”
Tyler sympathized with Amanda and invited her to live in his house if she wanted. Though hesitant at first, Amanda could not resist the pleasure of spending time with Tyler’s baby girl.
Amanda moved into Tyler’s house and tended to his baby while he returned to work. She cared for little Tiara like a mother, and even the baby loved being around her.
As time flew by, Tyler moved on from his sorrow. He realized that his daughter needed the love and care of both parents and popped the question to Amanda one day. They had fallen in love by then.
Tyler and Amanda married shortly after. They understood that besides needing each other’s support, they could heal each other’s wounds this way.
What can we learn from this story?
When two broken hearts collide, they heal each other’s wounds. Tyler and Amanda were grieving strangers who needed true support to release them from their sorrows. Fate drew parallels between them, and they helped each other overcome their grief.
Do not stop when a dark, difficult path arrives. Take one step at a time and keep going. After losing his wife, Tyler quit his job to tend to his newborn baby. He was devastated but kept going for his baby’s sake.
Share this story with your friends. It might brighten their day and inspire them.
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