In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Richard Gere, 75, and his wife Alejandra Silva, 41, recently stole the spotlight with a public display of affection on the red carpet at the Zurich Film Festival
The 75-year-old Richard Gere and his 41-year-old wife Alejandra Silva recently wowed onlookers with their passionate gesture on the Zurich Film Festival red carpet as they attended the film’s premiere of “Wisdom of Happiness.” On October 8, 2024, Silva dazzled in a gorgeous cream and silver gown, while Gere looked smart in a classic black tuxedo. As they posed together, the couple, who looked to be totally in love, enjoyed intimate moments that highlighted their strong bond.
Gere wore a black bow tie and a spotless white shirt to go with his elegant tuxedo for their romantic evening at Corso in Zurich. Silva wore a sleeveless dress with a unique layered design that accentuated her toned arms. The silver heels perfectly complemented her manicure.
Supporters were eager to show their appreciation for the couple, complimenting their appearance and chemistry in numerous remarks. “How sweet,” one fan wrote, while another said, “She is a very attractive lady.” What he sees in her, I see as well. They are a compatible pair. “Beautiful couple,” and “Love Richard Gere,” were posted by other admirers.
Although the majority of responses were encouraging, one person expressed dissent, saying, “She’s much younger, but hey, it’s their life.” I dislike her outfit at this place. Furthermore, a few fans pointed to a similarity between Silva and Julia Roberts, the actress who costarred with Gere in the cherished movie “Pretty Woman.”
One of the movie’s most iconic scenes had Gere’s character, Edward, playing the piano as Roberts’ character, Vivian, walked in. Years later, Gere made a sarcastic quip about their electric chemistry, adding, “I mean, no chemistry.” It was clear that there was no chemistry between this actor and this actress. That’s not anything I’ve seen in a while. It’s a seductive scene.
The real bond between Gere and Silva was evident during their appearance, as they remained close, in sharp contrast to the dynamics on screen. Before, Silva told Richard how happy she was, saying, “I never thought I’d find a man so perfect for me.” There are no words to express how happy I am. She has also stated that it was intended for them to be apart in terms of age. Silva remarked, “He has promised me at least 20 good years!” and said that Gere’s intensity frequently made it difficult for her to keep up with him.
Silva also brought attention to the fact that friends frequently make assumptions about what Gere gains from her and remark on how much he loves her. She feels that her steadfast dedication to serving others has given him stability. Above all, the fact that I wasn’t a model or an actor helped. That has never piqued my attention. Our shared commitment to Buddhism and the Tibetan people, as well as our desire to assist those in need, are what have most brought us together, she said.
Silva’s resolve to stick with Gere is reinforced by her description of their love as the most romantic and delightful dream she has ever had. Gere has stated that, as a result of being married to a lady who is so stunning, wise, and compassionate, he feels like the happiest guy alive. He is impressed by her commitment to humanitarian causes, her easygoing demeanor, her patience, and her extraordinary culinary abilities—especially her renowned salads.
Every time they go to important occasions together, their devotion for one another is obvious. On September 1, 2024, Gere made a noteworthy appearance at the Venice Film Festival in Italy. He was accompanied not only by his spouse, but also by his attractive son, Homer Gere.
The duo was the talk of the red carpet at the amfAR Gala Venezia. Gere looked dapper in his tuxedo, and Silva complemented him with an equally elegant dark blue gown by Silvia Tcherassi that included gorgeous lace floral appliqués. The dress had a daring low-cut back and a flowing skirt with a high neckline.
Videos from the occasion showed the pair exchanging passionate looks and striking poses for the cameras. Homer even made an appearance, flaunting his tuxedo and spending quality time with his father. Many people made comments about their appearances as the crowd saw the family connection, with one saying, “His son looks a lot like him! fortunate man
Gere was spotted joyfully greeting spectators as they arrived by boat at the Venice Film Festival, prior to their glitzy event. During their boat ride, they were also observed conversing, underscoring the close relationship between father and son.
about stage during the festival, Gere reflected about his 1978 debut picture, “Days of Heaven,” in a moving moment. “This is so emotional for me to see— this is my first film and [..] I don’t think I’ve seen this probably in 30/40 years,” he said after seeing a moment from the film. Noting that he was only a few years older than his son at the time he made the movie, he took great satisfaction in Homer’s emerging acting career and acknowledged his artistic ability.
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