In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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20+ Stunning Red Carpet Outfits That Caught Everyone’s Attention
As soon as a celebrity hit the red carpet, their outfits are all over the Internet. But sometimes you have to look closely at every little detail to appreciate their fascinating gowns.
Margot Robbie showed up to the Oscars after-party in a playful vintage corset embellished with tiny beads.
Lance Goldberg/Broadimage Entertainment/Broad Image/East News, Evan Agostini/Invision/East News
Thanks to the unusual cut of Emma Stone’s dress, it seemed that the actress was wearing one dress on top of another.
JERRY PEREZ / Avalon/Photoshot/East News
Rosamund Pike hit the red carpet carrying roses, but they were in the pockets of her fancy dress.
Fati Sadou/ABACAPRESS.COM/Abaca/East News
Nicole Kidman looked like a fairy tale bird in this intricate feathered dress.
CJ Rivera / Invision / East News
Blake Lively’s jumpsuit was so long that it looked like having 2 trains at once.
Evan Agostini / Invision / East News, Evan Agostini / Invision / East News
Valentina Ferrer’s dress seemed very chaste. But as soon as she turned sideways, it wasn’t anymore.
ANGELA WEISS / AFP / East News, ANGELA WEISS / AFP / East News
Sharon Stone’s classic pantsuit might well have been overlooked if it wasn’t for the big flower brooch.
Collin Xavier / Image Press Agency ABACA / Abaca / East News, Collin Xavier / Image Press Agency ABACA / Abaca / East News
At the Vanity Fair party, Diane Kruger wore one of the hottest trends — knee-high socks.
MICHAEL TRAN/AFP/East News
Anne Hathaway’s dress design made it look like she descended straight from the clouds.
ANGELA WEISS / AFP / East News, ANGELA WEISS / AFP / East News
Gwyneth Paltrow’s outfit looks quite ordinary at first glance. But when you start to look at it closely, you’ll spot see-through inserts and a bare belly.
JTMLA / Broadimage Entertainment / Broad Image / East News, JTMLA / Broadimage Entertainment / Broad Image / East News
At the Swarovski shop opening, model Ashley Graham sparkled with thousands of crystals.
NDZ / STAR MAX / IPx / Associated Press / East News, NDZ / STAR MAX / IPx / Associated Press / East News
The skirt of Sidney Sweeney’s outfit was decorated with a huge bow. And if you look closely, you can see a similar accessory on her hair.
Guerin Charles / ABACA / Abaca / East News, ANGELA WEISS / AFP / East News
Naomi Campbell’s intricate collar has taken over the spotlight.
Vianney Le Caer / Invision / East News, Vianney Le Caer / Invision / East News
The mesmerizing pearl inset on Lily James’ dress draws attention like a magnet.
Vianney Le Caer / Invision / East News, Vianney Le Caer / Invision / East News
For the Vanity Fair party, Heidi Klum opted for a gold dress with multiple slits all over the length.
Lance Goldberg/Broadimage Entertainment/Broad Image/East News
Kate Hudson was simply irresistible in a dress that resembled a bouquet of flowers.
Evan Agostini / Invision / East News, Evan Agostini / Invision / East News
Chrissy Teigen also looked like an exotic flower thanks to the quirky decor of her dress.
Collin Xavier / Image Press Agency ABACA / Abaca / East News, Collin Xavier / Image Press Agency ABACA / Abaca / East News
Halle Berry’s gorgeous gown was spiced up by a daring double slit.
Evan Agostini / Invision / East News
Sienna Miller’s dress, inspired by the ’20s style, had an unexpected twist when she turned around.
ANGELA WEISS / AFP / East News, Gilbert Flores / Broadimage Entertainment / Broad Image / East News
Carey Mulligan delighted everyone with a gorgeous two-color gown featuring a flowing drape from back to bottom.
IMAGO/Frederic Kern/Imago Stock and People/East News, Thomas Bohlen/Starface/STARFACE PHOTO /East News
At the premiere of Dune: Part Two, Zendaya caused a sensation by appearing on the red carpet dressed in armor.
Scott A Garfitt/Invision/East News
And here is a compilation of unique celebrity outfits that made a stylish splash.
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