Social Media’s Role in Redefining Beauty Standards
Social media has revolutionized nearly every aspect of modern life, and its influence on beauty standards is no exception.
For decades, beauty ideals for women have been narrowly defined. From Marilyn Monroe’s curvaceous figure in the 1950s to the ultra-thin frames of 1990s supermodels, society’s idea of the “perfect” body has shifted over time. However, a consistent theme has been the pressure on women to conform to a singular standard, often dictated by pop culture and advertising.
In contrast, social media has significantly expanded the definition of beauty. Platforms like Instagram, TikTok, and YouTube now feature creators of all sizes, shapes, and ethnicities. This inclusivity is reshaping how people view their bodies, offering representation that goes far beyond the size 0 models traditionally seen in mainstream media.
Plus Size Becomes the New Norm
As American women increasingly embrace body positivity and size inclusivity, research shows that the average body size is also changing.
A study published in the International Journal of Fashion Design, Technology and Education highlights a shift in what is considered “average.” While it was once commonly stated that the average size for American women was 14, the study reveals that the average woman now wears between a misses size 16 and 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades.
“We hope this information reaches both the industry and consumers,” said Susan Dunn, one of the study’s lead researchers, in an interview with Today. “Understanding these figures can have a profound impact on women’s self-esteem. The apparel industry needs to recognize that these women are here to stay and deserve inclusive clothing options.”
Why Are American Women Getting Larger?
The average size of American women has increased over the past several decades. According to the CDC, the average weight of an American woman is now approximately 170.6 pounds, compared to 140 pounds in the 1960s. Multiple factors contribute to this trend:
- Lifestyle Changes: Sedentary jobs, higher calorie consumption, and an increased reliance on processed foods play significant roles.
- Cultural Shifts: Greater acceptance and celebration of diverse body types have reduced societal pressure to adhere to extreme dieting.
- Genetics and Environment: Genetic predispositions and environmental factors, such as stress and access to healthy foods, also influence body size.
Beyond Appearance: A Health Perspective
While larger body sizes are increasingly celebrated, the medical implications cannot be ignored. Obesity rates have doubled since 1990, according to the World Health Organization. Social media, while fostering inclusivity, has also been criticized for promoting unhealthy lifestyles and sedentary habits that contribute to weight gain.

The Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.” It is a medical condition that increases the risk of numerous health complications, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.
A New Era of Beauty
True beauty lies in celebrating individuality rather than conforming to a rigid standard. Social media has been instrumental in spreading this message and has the potential to reshape beauty norms in a positive way when used thoughtfully.
What’s your take on social media’s impact on beauty standards? Share your thoughts and pass this article along to gather more perspectives!
Trace Adkins Reflects on Toby Keith’s Patriotic Legacy, Delivering an Emotional Rendition of ‘American Soldier’

Adkins said, quoting Keith, “Never apologize for being patriotic,” from the platform.

On July 29, 2024, in Nashville, Tennessee, Trace Adkins takes the stage at Bridgestone Arena. Image courtesy of Tibrina Hobson/Getty Images for Universal Music Group
In the two-hour NBC program Toby Keith: American Icon, Trace Adkins paid a moving homage to Toby Keith, recalling their many years of traveling together and the significant influence Keith had via his patriotism.
Adkins was one of the few artists that really know Toby Keith and the man behind the scenes, having been friends with Keith for many years and going on tours with. Adkins paused to remember the poignant message that Keith conveyed at the conclusion of each of his live performances before giving an incredibly emotional and beautiful rendition of “American Solider” in honor of Keith and his dedication to the military.

“I’ve known Toby for a very long time, and we did a lot of gigs together while on multiple tours together. I seem to recall that at the end of each performance he gave, he would always say, “Never apologize for being patriotic.” Every night, he said that, Adkins noted. And since, my God, he really did believe that, I realized while he was saying it that it was both a challenge to the rest of us and a window into Toby Keith’s personality.
Keith lived what he preached, and Adkins praised him for it. Keith had undertaken 11 USO Tours, performing in front of 256,000 soldiers and military families in 18 nations at over 285 engagements.
“He had a deep-rooted love and respect for the men and women who have served this country.” It was real, authentic, and meaningful. With a rich, baritone voice, he remarked, “I always respected him so much for that.” “Toby is someone I could talk about all night, but for now I’ll just say that I’m glad I got to know him and call him a friend. We miss you, Toby. Thank you.
Trace Adkins performed “American Solider” in a terrifying manner a short while later. On the screen behind him, pictures of Toby Keith and his numerous USO Tours displayed during his performance. Toby Keith: American Icon gave a truly remarkable performance, and it was undoubtedly an emotional time.

Written by Keith and Chuck Cannon, “American Solider” was published in November 2003. It can be found on the album Hi Shock’n Y’all and has an RIAA Platinum certification.
Among the many famous country musicians that gave their all to pay tribute to the late Toby Keith was Trace Adkins. Priscilla Block, Luke Bryan, Eric Church, Jordan Davis, Scotty Emerick, Brett Favre, Brantley Gilbert, Riley Green, HARDY, Tyler Hubbard, Jamey Johnson, Krystal Keith, Ella Langley, Mac McAnally, Ashley McBryde, Parker McCollum, Leanne Morgan, Darius Rucker, Carrie Underwood, Clay Walker, and Lainey Wilson were among the performers and special guests on the two-hour special.

The special featured a variety of musical performances that showcased Keith’s amazing songwriting and music, but it also emphasized his kindness and generosity by supporting The Toby Keith Foundation’s OK Kids Korral and Monroe Carell Jr. Children’s Hospital at Vanderbilt. Families from both groups seemed to tell the stories of how they were helped and supported when things were really hard.
NBC broadcast Toby Keith: American Icon on Wednesday, August 28 at 9 p.m. ET/PT. The next day, Peacock will offer the episode for streaming.
On February 5, 2024, the legendary country music performer Toby Keith departed from this life due to stomach cancer. He had an astounding 32 No. 1 hits over his career and sold an astounding 40 million albums.

Given that he has achieved a chart-topping hit for 20 years running, including “How Do You Like Me Now?!,” “Courtesy of the Red, White, & Blue (The Angry American),” “I Love This Bar,” “Beer For My Horses,” and “As Good As I Once Was,” it should come as no surprise that he is considered one of country music’s biggest hitmakers.
In addition to being inducted into the Nashville Songwriters Hall of Fame (after being admitted into the all-genre Songwriters Hall of Fame in 2015), he has been awarded the National Medal of Arts and the prestigious Merle Haggard Spirit Award by the Academy of Country Music.

The Oklahoma native won three BMI Country Songwriter of the Year awards over his career in addition to the BMI Icon Award. In 2006, his popular song “As Good As I Once Was” won BMI’s Country Song of the Year.
To date, Toby Keith’s music has received 100 million terrestrial radio spins and over 10 billion streaming.
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