In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Bill Belichick Started Dating 24-Year-Old Cheerleader Jordon Hudson Over a Year Ago
It has been claimed for more than a year that former Patriots head coach Bill Belichick, who has witnessed more football seasons than most of us have seen on tax returns, has been dating 24-year-old cheerleader Jordon Hudson. Indeed, if you quickly calculated, Belichick is 72 years old. Surely, age is just a number?
PEOPLE has revealed that Belichick and Hudson have been dating for a while, which supports our suspicions. During numerous public appearances, Hudson—a former cheerleader at Bridgewater State University—has drawn attention in addition to the former NFL coach.
The gossip site TMZ originally revealed this tasty detail, in case you were under the impression that it was simply a rumor. As we all know, TMZ never exaggerates. Belichick’s former players, Rob Gronkowski and Tom Brady, were aware of the age gap and brought out the marshmallow roast during Netflix’s live special, The Greatest Roast of All Time: Tom Brady.
“Coach, you used to talk about Foxborough High School when we sucked,” Gronkowski said, unable to contain his annoyance. However, I now see why you were so fascinated with Foxborough High School: you were scoping out potential girlfriend material. Gronk, ouch! That one is intelligent.
Not one to pass on the opportunity to poke fun at his former coach, Brady continued, “I used to say ‘the next one,’ when someone asked which ring was my favorite.” “That Ring camera that captured Coach Belichick sneaking out of that poor girl’s house at six in the morning a few months ago is my favorite now that I’m retired.” Brady was a savage. Absolute barbarism.
Let’s go back a little, though. Linda Holliday, Belichick’s 16-year girlfriend, came before Hudson. A PEOPLE source claims that their long-term relationship ended in September 2023. You ask, what went wrong? According to the sources, these were long-simmering difficulties rather than anything brand-new.
Holliday held the position of president of Belichick’s Bill Belichick Foundation and has been associated with him since 2007. The insider claimed, “They have issues to resolve that stem from a long relationship as well as her role in his professional life.” The juggling act between coaching responsibilities and personal life is unimaginable.
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