In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
Feel free to SHARE this story with friends and family on Facebook!
Former President Jimmy Carter’s Modest Lifestyle: A Reflection of His Values
James Earl Carter Jr. was raised in a loving home by his mother, a devoted nurse, and father, a prosperous businessman, after being born in the small Georgian town of Plains. His desire of serving in the military was realized at the Naval Academy, where his early education culminated.
Jimmy Carter’s life turned around in 1946 when he wed his academy sweetheart, leading to a happy family life. Choosing not to pursue a career in the Navy, he came back to Plains to take over the family business and construct a modest ranch-style home that is currently worth slightly more than $209,996. This decision demonstrated his willingness to live a modest life and forgo the financial rewards that his predecessors in office usually sought.
Unlike other past presidents like Barack Obama, Bill Clinton, and George W. Bush, who racked up millions of dollars in spending, Jimmy Carter’s post-presidential years were characterized by thrift and public service. His modest yearly taxpayer-funded expenses were significantly lower, at $456,000.
Surprisingly, Carter is frequently spotted at his neighborhood Dollar General, opting for commercial travel over private, and imparting his wisdom in Sunday school and college classrooms. His modest, grounded way of living says a lot about his morals and the satisfaction he derives from minimalism.
Leave a Reply