In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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4 times Taylor Swift went makeup-free and looked flawless
Swifties, her devoted fan group, are well-known for her gorgeous makeup appearances in addition to her musical prowess and amorous exploits. Ever before her breakout single “Tim McGraw” reached the top of the Billboard charts in 2006, the singer has dabbled in a range of cosmetic appearances. In addition to lengthy lashes, Swift has also dabbled in pink tones, blue eyeliner, dark, smokey eyes, and cat eyes that are “sharp enough to kill a man.” Not to mention how flawlessly she’s worn every red lipstick. Have you ever pondered, though, how Taylor Swift looked by herself?
The star has openly admitted to have the reasonable but unwanted tendency of forgetting to remove her makeup, despite her appearing flawless beauty. In 2011, Swift told Allure, “I don’t always remember to remove my makeup. Alright, pretty much all the time.” The pop queen, though, appears just as stunning without makeup as she does when taking the stage at her sold-out gigs and appearing on TV.
paired with a grin
On January 22, 2019, Taylor Swift shared a carefree selfie wearing a denim jacket, lovely dirty blonde hair brushed to the side, and minimal makeup. She put a smile next to her “Cats” character, Bombalurina, with the proper hashtag, “Meow,” in the caption of the picture. Even without makeup, the celebrity had gorgeous eyes, full lips, and clear skin. With raised eyebrows and a slightly menacing appearance, this selfie radiates a dynamic feeling, which is enhanced by the absence of cosmetics.
Still, what can we say? You really are lovely.
On October 24, 2022, Taylor Swift demonstrated that makeup is not required to take a depressing photo, especially when she was announcing the release of her most current album. The musician, dressed in fairytale-inspired clothing, looked stunning without makeup, gazing off into the distance with her hair styled in a braided bun. The ad image’s description went on, “Midnight, such a famous and storied hour… This sparkling evening, I’ll be offering my personal interpretation of a well-known fable. Given the success of her “Midnights” album, this picture not only demonstrated Swift’s natural beauty but also her inner and outer brilliance.
True Swifties all know that Taylor Swift loves to look nice in sweaters, or should we say, cardigans. On October 24, 2018, the artist disclosed her love for turtlenecks—possibly more than her taste in makeup. The music diva flaunted her famous blond bangs and gorgeous blue eyes in a photo she took while sporting a black, form-fitting turtleneck. The post’s description joked, “Here we can observe an Australian swiftlet in her natural habitat, a turtleneck.” The subsequent images in the post showcase Swift experimenting in a natural Australian location, contributing to the grounded and organic vibe of the selfie.
Never go out of style
During the COVID-19 lockdowns, almost all active social media users posted at least one picture of themselves taken at home without makeup and captioned it with something about how bored they were. Following the trend, Taylor Swift shared a stunning makeup-free selfie on Instagram on April 27, 2020. She added, “Not a lot going on at the moment,” as the caption for the photo, her characteristic blond curls hanging just over her clavicle as she looked straight into the camera. Swift’s caption discussed the lockdown experience, but what really caught viewers off guard—or not—was how beautifully makeup-free Swift appeared.
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