In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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After Husband Dies, Widow Inherits Cheap Pendant and Lady She Never Met Inherits His Property
This story offers a poignant look at love, loss, and unexpected family ties. Agatha and Richard’s life together was built on years of companionship, trust, and an acceptance of life’s challenges. In the end, Richard’s decision to leave his estate to Sue reflects his deep empathy and a desire to support the child he never knew he had. At the same time, he took measures to ensure Agatha’s well-being, knowing that his choice could leave her feeling blindsided and hurt.
The pendant and hidden note serve as a reminder of the unique love they shared and Richard’s respect for Agatha’s role in his life. In choosing not to contest the inheritance, Agatha honors Richard’s wishes, a quiet acknowledgment of his care for both her and his newly discovered daughter. The story concludes with a sense of peace for Agatha, whose life finds new purpose in her condo in Florida while she stays connected to the farm, a symbol of Richard’s legacy and Sue’s new family.
The takeaways from Agatha’s story are universal:
1. Compassionate planning** – Richard’s thoughtful division of assets shows how important it is to consider everyone impacted by an inheritance, including unexpected family members.
2. Transparent communication** – Though Richard chose not to tell Agatha about Sue directly, his hidden message reveals his consideration for Agatha’s emotional journey, demonstrating the power of transparency in a partnership.
3. Resilience and letting go** – Agatha’s decision to let go of the property without contention reflects her resilience and love for Richard, finding peace in her memories while allowing Sue to carry forward the family’s legacy.
The story ultimately reminds us that love transcends inheritance and that true wealth lies in the memories and relationships we cultivate along the way.
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