In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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My Neighbor Declined to Pay Me the Agreed $250 for Cleaning Her House, I Gave Her a Justifiable Lesson
Neighbors can either become friends or foes, but I never expected mine to turn into both overnight. What began as a simple favor quickly spiraled into a bitter conflict that left us both stunned.
My name is Prudence, and I’m a 48-year-old mother of two. Since my husband Silas walked out on us six years ago, life has been challenging. I work remotely for a call center to support my family while raising my eight-year-old son, Damien, and my infant daughter, Connie. Silas left, claiming he needed space to find himself, and he never returned, leaving me to handle everything alone.
One ordinary day, I was in the kitchen, trying to juggle my responsibilities. Connie asked for cereal, and I was grateful for the distraction. Damien, now a teenager, mumbled about meeting friends before rushing out the door, barely acknowledging me. I felt overwhelmed but carried on, knowing I had to keep things together.
Then, Emery, my new neighbor in her early 30s, knocked on my door. She looked exhausted and upset. She explained that after throwing a wild party, she had to leave town for work and needed help cleaning her messy house. In exchange, she offered me $250. Tempted by the money, I agreed to help her.
When I stepped into her house, I was shocked by the mess. It took two long days of scrubbing, sweeping, and throwing out trash before I finished. My body ached, but I reminded myself of the payment. However, when I finally asked Emery for the money, she acted as if we had never made an agreement. Confused and angry, I realized she had no intention of paying me.
Feeling cheated and disrespected, I returned home and plotted my next move. I couldn’t let her get away with it, so I decided to teach her a lesson. I drove to the local dump, filled my trunk with garbage bags, and returned to her house while no one was around.
Remembering that Emery had left her house key with me, I unlocked her door and dumped the bags of trash all over her floors and counters. I felt a mix of satisfaction and guilt as I left the key under her welcome mat and locked the door behind me.
Later that evening, as I was putting Connie to bed, I heard loud banging at my front door. Emery was furious, demanding to know what I had done to her house. I played it cool, pretending not to know anything. She threatened to call the police, but I reminded her that according to her, I never had the key.
Faced with my calm demeanor, she turned away, seething with anger. I felt a sense of justice knowing I had stood up for myself, even if it meant getting my hands dirty. As I closed the door, I breathed a sigh of relief. I had crossed a line, but sometimes, you must fight back to protect yourself. I had a feeling Emery wouldn’t be asking for any more favors from me anytime soon.
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