In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
I Refuse to Let My Irresponsible Stepdaughter Exploit Her Dad
In blended families, it’s common for parents to have differing views on how to handle their children. Colleen’s husband continues to provide financial support to his 19-year-old daughter, who is pregnant and already a mother of two. Meanwhile, Colleen feels that her stepdaughter should not be coddled and needs to learn to take responsibility for her actions. This clash in parenting styles led to a situation that went terribly wrong, and Colleen has shared her story with us.
Here is Colleen’s letter:
Hi Colleen! Thank you for sharing your story with us. We’ve prepared 4 pieces of advice that we believe can help you.
Seek mediation or couples counseling.
Given the emotional and financial conflicts, involving a neutral third party could help. A mediator or counselor can facilitate a discussion between you and your husband to address the underlying issues.
This professional might help clarify each other’s perspectives, restore communication, and find a resolution that acknowledges both your concerns and your husband’s responsibilities.
Reevaluate financial decisions and transparency.
Consider discussing the financial decisions and future planning openly with your husband. Since you drained the shared savings account without his consent, it’s crucial to establish a clear, mutually agreed-upon approach to handling finances moving forward.
This might involve setting up separate accounts for personal expenditures and jointly managed accounts for shared expenses, ensuring that both parties are informed and agree on financial decisions.
Engage in a direct conversation with your stepdaughter.
It may be beneficial to address the situation directly with your stepdaughter. An honest conversation about her expectations and how her actions have impacted your relationship with her father could help clear misunderstandings.
Express your intentions and concerns, and listen to her perspective to potentially reach a better understanding and find common ground.
Consider moving out temporarily for reflection.
If the tension remains high and communication isn’t improving, temporarily moving out might provide space for both you and your husband to reflect on the situation. This physical distance could give you time to think about your relationship and future steps without the constant emotional strain.
Use this time to assess what you both need and whether there’s a path forward that respects both your needs and your husband’s.
Another stepmom dealing with tension is Claudia. When her 32-year-old stepdaughter lost her job and decided to move back in with her father, Claudia insisted that she pay rent. This decision led to an unexpected turn of events, and she reached out to us for advice. Read her story here.
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