In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
4 real-life stories about parents who left their kids homeless & begged them for a favor years later
Most parents would give their entire world for the well-being of their children, but sadly, not every child gets to live in a loving home and experience affection, care, and love. Some are neglected and even abused by those who are supposed to provide for them and treat them as jewels.
Four people took to Reddit to tell their life stories and share how beside the injustice and the horrible treatment by their parents they still managed to stand on their feet and turn their lives around. As of their moms and dads, they got what they deserved at the end.
Read their stories below.
Father Needs Son’s Help after Bringing Him up in an Abusive Childhood
In 2019, an individual who identified as Asian turned to Reddit’s “AITA” forum to share a narrative. Recounting his upbringing, the man revealed that his father’s treatment during his childhood was marked by being frequently kicked out of his home.
The family’s financial struggles led them to reside in a subpar townhouse in an unfavorable part of town. Following the common stereotype associated with Asian fathers, the narrator’s dad exhibited extreme strictness regarding academic performance.
If the original poster (OP) received a grade below 70, was tardy to class, or failed to adhere to a curfew, his father’s response was consistent: eviction from the house. Despite his pleas and appeals, he would find himself relegated outdoors with only a sleeping bag, regardless of the weather conditions — rain or snow.
This pattern continued until the age of 16 when a friend extended the courtesy of allowing OP to stay overnight. Each time he was expelled, he would eventually return, apologize, and be permitted to re-enter the home, with him revealing: “[My father] kicked me out at 18 and I didn’t come back home.”
Instead, he opted to stay with a friend and engaged in consistent employment to finance his education. From that day onward, he stopped communicating with his father. Finally, at the age of 29, he found marital bliss with a child on the way.
OP’s mother passed away at the time—a poignant event that brought about a series of unexpected encounters. Amid the atmosphere of mourning and reflection, his father made an appearance at his son’s home, bearing the weight of past grievances. It appeared to be an attempt at reconciliation for the turbulent upbringing that had marked OP’s formative years.
Despite initial perceptions of genuineness, a lingering skepticism arose because OP’s dad had faced his own share of hardships. The closure of his convenience store seven years prior and the deterioration of his pension painted a complex backdrop to the situation.
In a moment that demanded honesty and clarity, the Redditor took the initiative to question his father’s motives for his visit. With a tone of desperation, his dad admitted his intentions—he sought a place to stay. OP, perhaps burdened by a mix of emotions from the past and the present, retreated momentarily into the house.
Upon returning, a sleeping bag was flung unceremoniously onto the lawn—an act loaded with the history of past rejections and a symbol of his dad’s actions. An essential facet of the narrative was inadvertently omitted in the initial retelling. Over time, the father had sought to make amends through sporadic financial offerings sent via mail.
These modest sums, accumulating to around $1500, remained tucked away in the recesses of OP’s closet, which he intended to return at his mother’s funeral reception. Upon the passing of his mother, his wife and friends reacted to his decision.
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