In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My granddaughter kicked me out of my house because I married at 81. I gave her a BIG lesson
I had always believed that family was the cornerstone of life. After losing my daughter and son-in-law in that tragic car accident, I knew my purpose was to be there for Jenny. I sold my house, the home where I’d lived for decades, to pay for her college education. She was a bright, ambitious girl with a future full of promise. Every day, I put her needs above mine, ensuring she had everything she needed to succeed. In those moments, I almost forgot about my own happiness.
Then, Gerald entered my life. We had known each other for years, having grown up in the same neighborhood. He was my childhood friend, the boy who used to tease me by pulling my braids and then offer to carry my books home. Over the years, we lost touch, only to reconnect at a community event. He was the same sweet, gentle Gerald I remembered, and we quickly rekindled our friendship. But this time, it blossomed into something more – something beautiful and unexpected. At 81, I never thought I would find love again, but there it was, shining brightly in front of me.
The Proposal
When Gerald proposed, I felt like a teenager again, my heart fluttering with joy and excitement. I couldn’t wait to tell Jenny. I imagined she would be happy for me, supportive even. After all, hadn’t I been there for her every step of the way? But the reaction I received was far from what I expected.
Jenny was furious. “You’re too old for this, Grandma! An old lady in a white dress – it’s embarrassing!” Her words cut deep, but I tried to reason with her. She started blaming me for disrespecting her late grandfather, saying he would be disappointed in me. I understood her grief, but I couldn’t let it dictate my happiness. I had given up so much for her; was it so wrong to want a little joy in my life?
The Fallout
The situation escalated when Jenny found out about Gerald moving in. She went ballistic, refusing to share the house with him. “There is no way I’m living with that old man!” she yelled, her face red with anger. I tried to explain, to calm her down, but she wouldn’t listen. Before I knew it, she was packing up my belongings, throwing them into suitcases and garbage bags. The next thing I knew, I was out on the streets, homeless and heartbroken.
But I couldn’t just forget what Jenny had done. She needed to learn a lesson – one that would make her understand the value of family and respect. So, I took action. I consulted a lawyer and began the process of reclaiming my house. I had sold it to pay for her education, but I still had rights. The legal battle was tough, but with Gerald by my side, I persevered.
The Lesson
One day, there was a knock on Jenny’s door. She opened it to find a process server handing her an eviction notice. Her face went pale as she read the document. I had reclaimed my house, and she was the one being asked to leave. She tried to fight it, but the law was on my side.
In the end, I found my happiness and restored my relationship with Jenny. It wasn’t the path I expected, but it was the one that led me to where I am today – surrounded by love and finally, truly happy.
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