In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
“How Come She Still Has Her Hair”, Princess Catherine’s First Outing Shocks People Amid Chemo Treatment
Princess Catherine of Wales wowed everyone with her first public appearance in months. People were blown away by her hair, especially since she’s been dealing with chemotherapy and hair loss, and couldn’t stop talking about it.
The Princess of Wales has had an incredibly challenging year, returning to the public eye four months after starting chemotherapy. Kate was diagnosed with cancer and has been recovering at home in Windsor with the support of her husband, Prince William, and the Middleton family.
The mother of three asked for time, space, and privacy for her family when she announced that she was being treated for an undisclosed form of cancer.
She made a stunning appearance at Trooping the Colour for King Charles III’s birthday parade in London, turning heads with her gorgeous dress and hair. This was Catherine’s first public event since her diagnosis, and she wowed everyone in a white dress with black trim and ribbon details on the neckline.
Catherine finished her upcycled outfit with a white hat, pearl studs, and the Irish Guards Regimental Brooch, honoring her role. Her hair was styled in a low bun with intricate detailing, and it was this detail that people mostly focused on.
Many questioned her hair, given that she had undergone chemotherapy. Some even doubted it was the Princess of Wales. “That’s not her,” someone commented in disbelief, while another stated, “That’s not Kate.”
One user expressed genuine curiosity, saying, “Want to know how she’s keeping her hair through chemotherapy… This is a serious question. I am not making a dig or anything like that…”
“You can have chemotherapy and not lose your hair?”, someone else questioned, or others commented with things like: “Was William with her? And if she’s having chemo how come she still has her hair?”.
Comments continued, and a user commented underneath a video displaying the princess with her daughter Charlotte: “She doesn’t look herself however I find it a bit weird that after 6 months of chemo she still looks good. I mean bless her if this is the case, but I still believe that something else is up.”
Amidst questions and curiosity, people couldn’t help but feel joy seeing Kate return to the public eye looking as stunning as ever. Most comments highlighted this, complimenting the Princess of Wales on her appearance.
“Such beauty, grace, and elegance while the whole world is watching all while facing the toughest time of life.. a true inspiration what a Princess…”, someone wrote. “She looks great considering what she’s going through. Praying she gets through the day as best as she can.”
Another user recognized Kate’s elegance and class, writing: “Looking beautiful, as usual! A true princess: elegant, classy & strong!”
People have been buzzing about Princess Catherine’s appearance on another occasion.
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