Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
My BIL Destroyed Our House While We Were on Vacation – Karma Got Him Before We Could Confront Him
The moment I saw our front door ajar and trash scattered across the porch, I knew something was horribly wrong. But nothing could have prepared me for the chaos inside or the wild turn of events that followed.
I sat at the edge of the bed, staring out the window, letting the soft hum of the city fill the silence. My husband, Ethan, was busy packing our suitcases in the other room, but my mind was elsewhere. I couldn’t stop thinking about how different our lives were compared to his brother, Stan.
A thoughtful woman staring out the window of her room | Source: Midjourney
Ethan and I had built our life from the ground up. We weren’t rich, but we weren’t struggling either. We had this modest, cozy house, a place we’d filled with love and countless memories. It was our sanctuary.
Despite coming from a wealthy family, Ethan had always wanted to make his own way in the world. He worked hard, never asking for handouts, not even when his father, Howard, practically begged him to join the family business.
A middle-aged businessman standing in his office | Source: Midjourney
Stan, on the other hand, well, he was another story entirely. He thrived on the luxuries that came with their father’s money. I mean, Stan had never even had a real job outside of working for their dad.
And even there, he didn’t really “work.” He just showed up, smiled, and enjoyed the perks of being the boss’s son. Fancy cars, exclusive parties, designer clothes. He loved it all.
But it wasn’t just the material things. Stan was reckless. He had this sense of entitlement that bordered on delusion. If he wanted something, he took it; no questions asked.
An entitled man standing next to his fancy car | Source: Midjourney
I sighed, pushing those thoughts away. Ethan poked his head into the room. “You ready?” he asked, zipping up the last suitcase.
“Almost,” I said, forcing a smile. “Just thinking about how nice it will be to get away for a bit. We both need this.”
He smiled back. “Yeah, we really do.”
We were about to leave for a week-long vacation. A rare escape from our everyday lives.
A closeup of a person putting a passport in a black bag | Source: Pexels
It was the first time we’d been away for this long in years, and we’d trusted Stan with our house. Just a simple favor: feed the cat, water the plants, and check the mail. I wasn’t exactly thrilled with the idea, but Ethan insisted.
“Stan will be fine,” he’d said a few days ago, sensing my hesitation. “It’s not a big deal. He can handle it.”
I had my doubts, but what could go wrong in a week?
But when we pulled into the driveway seven days later, my stomach dropped.
A shocked woman | Source: Midjourney
The front door was slightly ajar, and there were cans, bottles, and trash littering the porch.
“Ethan…” I whispered, gripping his arm. “What happened?”
His face darkened. Without a word, he pushed open the door, and we stepped inside. The air smelled sour: a mix of stale beer, smoke, and something burnt. I blinked, trying to make sense of the scene in front of me.
The living room was unrecognizable. Furniture was overturned, broken glass crunched beneath our feet, and dirty dishes were scattered everywhere.
An extremely messed up living room | Source: Midjourney
The walls? They were smeared with what looked like food: pizza sauce, mustard, and who knows what else.
“What the hell?” Ethan’s voice trailed off as he moved further into the house. “Stan! What did you do?”
I followed him into the kitchen, and that’s when I saw it — the blackened stove, the melted cabinets. Something had exploded. There was no doubt about it.
“First of all, congrats on getting a new house.”
“Ethan,” I gasped, “this is insane!”
He ran his hands through his hair, pacing back and forth. “How could he do this? He was supposed to just watch the house, not throw a frat party!”
A closeup shot of an angry man | Source: Midjourney
I grabbed my phone, fingers trembling as I dialed Stan’s number. It went straight to voicemail. I called again. Nothing.
“Stan!” Ethan yelled into the void. “Answer your freakin’ phone!”
Panic bubbled inside me as I watched Ethan try to piece together what had happened. We had trusted him. “We need answers,” I muttered, pulling up my mother-in-law’s number.
She picked up on the second ring. “Aubrey, honey, how was your trip?” she asked, her voice calm and sweet, oblivious to the storm brewing on our end.
A woman using her phone | Source: Midjourney
“Celeste,” I interrupted, “do you know where Stan is? We just got home, and the house… it’s destroyed!”
I could feel my heart racing as I clutched the phone, waiting for Celeste to explain what on earth had happened to Stan. My mind was running wild with scenarios, but nothing could have prepared me for her next words.
“Oh, you don’t know?” Celeste said, her voice far too calm for the situation. “First of all, congrats on getting a new house, and second, you won’t be seeing Stan for a while because, well, he’s unavailable.”
A middle-aged woman talking on the phone | Source: Midjourney
“Unavailable?” I repeated, not quite understanding. “What do you mean?”
There was a pause before she continued, almost as if she was gathering her thoughts or maybe trying to sugarcoat what she was about to drop on me.
“After one of his infamous parties,” she said, her tone a blend of exasperation and something that almost sounded like relief, “Stan forgot to turn off the gas in your kitchen. It caused a small explosion.”
I felt like the floor had been ripped out from beneath me. “An explosion?! Celeste, our kitchen is destroyed!”
An extremely messed up kitchen | Source: Midjourney
“I know, sweetheart, I know.” She sighed as if talking about a stubborn child who had made yet another mess.
“Your father-in-law found Stan drunk and out of his mind in your house. The explosion wasn’t big, but it scared him enough to finally take action. Stan’s been, let’s just say his days of playing executive are over. Howard’s had enough.”
I pressed the phone harder to my ear, my blood boiling. “What do you mean ‘had enough?’ What exactly did Howard do?”
An angry and stunned woman talking on her phone | Source: Midjourney
Celeste didn’t hesitate this time. “Howard demoted him. Stan’s not going to be his right-hand man anymore. He’s going to be a truck driver for the company. Howard’s sending him on a month-long haul. It’s supposed to teach him some responsibility.”
I blinked, speechless. Ethan stood frozen in the kitchen doorway, staring at me with wide eyes, waiting for me to explain what his mother had just said. “Wait, wait,” I stammered. “He’s sending Stan on a cross-country trip? Driving trucks?”
A closeup shot of a man driving a truck | Source: Midjourney
“Yes,” Celeste replied, and I could hear a hint of satisfaction in her voice. “It’s about time someone put him in his place. I guess that explosion was the final straw.”
Ethan took a step closer, his eyes narrowing in disbelief. “What is she saying?”
I covered the mouthpiece for a second. “Stan’s been demoted to a truck driver,” I whispered, still processing the words myself.
“What?” Ethan’s jaw dropped, his face a combination of shock and anger. “That’s unbelievable.”
A furious man | Source: Midjourney
But Celeste wasn’t done. “Oh, and there’s one more thing, dear. Your father-in-law was planning to buy Stan a new house, you know, something extravagant, as a reward for his work. But after all this mess, he’s decided it’s yours instead. Howard said you two deserve it more.”
I nearly dropped the phone. “What?”
“You heard me right,” Celeste said, her tone softening. “It’s yours. The papers will be sorted out soon. Congratulations, Aubrey.”
A white and gray wooden house | Source: Pexels
I stood there in stunned silence, my hand shaking as I gripped the phone. Ethan looked at me, confusion and hope battling on his face. “What did she say?”
I took a deep breath, trying to steady myself. “The house, the one Howard was going to give to Stan, is ours now.”
Ethan’s eyes widened. “What? Are you serious?”
A man looks a little startled while talking to someone | Source: Midjourney
I nodded slowly. “Yeah, she said we’re getting the house. Karma, I guess.”
For a moment, neither of us spoke. The reality of what had just happened was sinking in.
Stan had trashed our house, left it in ruins, caused an explosion, but somehow, we had come out of it better off. It didn’t make sense, but I wasn’t about to question it.
Ethan finally let out a breath he’d been holding and leaned against the counter. “I can’t believe this. I mean, it’s what he deserves, but I didn’t expect this.”
A depressed and lonely man | Source: Midjourney
“Neither did I.” I shook my head, my mind racing. “I was so angry at him, Ethan. I still am. But this is bigger than that. He’s been living this reckless life for years, and now he has to face the consequences.”
Ethan nodded slowly, the tension in his shoulders starting to ease. “He does. But I still don’t know how we’re supposed to clean this up.” He gestured to the wreckage around us.
I laughed, despite everything, a little hysterical. “Well, at least we have a new house to look forward to.”
A woman laughs hysterically | Source: Midjourney
Ethan cracked a small smile, finally. “Yeah. A new house.” He shook his head in disbelief. “I guess we should call Dad and thank him, huh?”
I exhaled slowly. “Yeah. But first, I think I need to sit down.”
We both collapsed onto the one piece of furniture that wasn’t broken: a chair in the corner. For a minute, we just sat there, surrounded by the mess Stan had made, trying to wrap our heads around what had just unfolded.
Ethan reached over and squeezed my hand. “I guess karma’s got a way of working things out.”
A man smiling faintly | Source: Midjourney
“Yeah,” I said quietly, staring at the chaos around us. “It really does.”
As the shock wore off, I realized that while Stan had wrecked our home, he hadn’t destroyed us. If anything, we were walking away with more than we ever expected. A new house. A fresh start.
And maybe, just maybe, this was the wake-up call Stan needed too.
“Let’s just hope he learns from this,” Ethan muttered.
I nodded, though I wasn’t holding my breath. “We’ll see.”
A loving couple | Source: Midjourney
Do you think karma worked its magic here? Let’s hear your take!
While you’re busy contemplating your response, check out another exciting story: Returning from a blissful Hawaiian vacation, Lisa and her two young children were shocked to find an unwelcome guest comfortably settled in their home. Faced with an uncooperative squatter and little help from the police, Lisa was forced to take drastic measures to reclaim her family’s sanctuary.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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