Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Kenny Rogers Had Twins Late in Life – Legacy Lives On Through His Twins
Kenny Rogers was a famous country music star known for his great voice and many hit songs. He had a life full of fame, money, and several relationships.
While he was well-known for his music, his personal life was just as interesting. Although he married several times and had five children, it took him a long time to find his true love, a relationship that lasted until he passed away at 81 years old.
In his life, Rogers was married five times. Even though his earlier marriages did not work out, he always said that he loved each of his wives during their time together. However, he admitted that his music often came first. He once shared that music was like a “mistress,” a passion that made it hard for him to fully focus on his family.
Kenny Rogers always put his music first, even though he deeply cared for his wives and children. He openly admitted that his passion for his career was often the reason his marriages ended. Rogers took full responsibility, never blaming his former wives for the breakups.
His first marriage happened when he was just 19 years old, to Janice Gordon. They got married after their daughter was born, hoping to show Gordon’s parents they were serious. However, the marriage only lasted two years. After their split, Rogers stepped away from his daughter’s life, allowing Gordon’s second husband to raise her.
Not long after his first marriage ended, Rogers married his second wife, Jean Rogers, the same year. But this relationship also didn’t last long—they divorced after only three years.
Rogers’ third marriage to Margo Anderson was his longest so far, lasting over a decade. During this time, they had a son, Kenny Jr. But the pressures of Rogers’ career, which required him to travel constantly, caused strain in their relationship, leading to their eventual divorce.
In 1977, Rogers married actress Marianne Gordon. Together, they had a son named Chris. Their marriage lasted nearly two decades, but as Rogers approached 50, his commitment to his music career once again created distance between them. This led to their separation in 1993. This pattern in his life shows how the demands of a high-profile career, similar to public figures in any culture, can sometimes take a toll on personal relationships.
Kenny Rogers’ divorce from Marianne Gordon was one of the most expensive in the entertainment industry. Gordon received a hefty $60 million settlement. However, Rogers held no resentment about the outcome. He told the Irish Independent, “She deserves every penny.” He appreciated her steadfast support, especially during a tough time when his career was not doing well. He expressed that “Marianne really did deserve the $60 million because she is a great girl, and we had a perfect marriage for 15 years.”
Four years after his divorce from Gordon, Rogers met Wanda Miller, who became his fifth and final wife. Despite their significant age difference of 28 years, their marriage thrived. Together, they had twin sons named Justin and Jordan, which brought Rogers great happiness in his later years. Although he was initially unsure about having more children at that stage in his life, he eventually embraced the idea. When he learned he was having twins, he exclaimed, “When I was told it was twins, man, I was thrilled.” This new chapter filled his life with joy and renewed purpose.
Rogers’ relationship with Wanda Miller stayed strong until his death in 2020. Even though raising a family at his age came with its challenges, he truly cherished being a father and a husband. After his passing, Miller honored his memory and promised to celebrate the love they shared.
In the end, Kenny Rogers’ journey through love and marriage had its ups and downs, but he ultimately found the deep and lasting connection he had always been looking for. His legacy, as both a musician and a devoted family man, continues to resonate with all who knew and loved him.
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