Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Jennifer Lopez’s Shocking Premiere Outfit Sparks Outrage: See the Photo That Has Fans Talking
The “Hustlers” star’s entire outfit was created by styling team Rob Zangardi and Mariel Haenn, who are famous for dressing Hollywood celebrities like Heidi Klum.
Jennifer Lopez arrived on the red carpet for the premiere of “Unstoppable,” looking stunning in a more casual outfit. However, fans were not thrilled with her styling and shared their opinions.
At the 2024 AFI Fest in Los Angeles, Lopez wore items from No. 21’s Resort 2025 collection. Her outfit included a big cream canvas jacket, a low-cut blouse, and a pink micromini skirt with a bubble hem.
Source: Getty Images
She finished her look with a brown leather belt, a small handbag, and nude platform heels from Gucci. The movie star was at the premiere of her new film, “Unstoppable,” which tells the true story of wrestler Anthony Robles.
Hairstylist Chris Appleton styled Jennifer Lopez’s highlighted brown hair with a center part, and makeup artist Scott Barnes did her makeup, giving her a smoky eye and soft pink-nude lip.
Fans had mixed feelings about Lopez’s outfit and shared their thoughts online. Some quickly criticized her heels, saying, “She should get better fitting shoes,” while another added, “With all her money, she couldn’t buy shoes that actually fit?”
Others were not impressed with her entire look, calling it “a ridiculous outfit.” Some questioned if it matched the season, stating, “This is definitely not fall fashion, and it’s not flattering. It’s giving CHICKEN LEGS, and that’s not the JLO we know.”
More fans joined in, saying they didn’t like the work done by stylists Rob Zangardi and Mariel Haenn. One fan said, “The shoes look like they don’t fit right. Sorry, I’m not liking the look.” Another agreed, “The shoes are big on her.” One user humorously remarked, “She doesn’t have the best legs, and those huge shoes make her look like a pilón.”
Others pointed out, “I’m not feeling this look. The shoes and the jacket are a no for me.” Another commented, “Sorry, but I’m not feeling her look. And what’s up with that sad face? Isn’t she promoting her own movie? Smile a little!” One user joked, “Old lady knees.”
Despite the mixed reviews, one fan praised her appearance, saying, “She looks good for 50, even if the outfit looks regular.” Another added, “She looks amazing! But the styling is way off.”
Some fans had only positive things to say about the actress’s beauty and fashion. One fan raved, “She’s the most gorgeous woman to ever exist, like you’re freaking stunning,” while another said, “Love the long hair!”
Fans celebrated her look, with one highlighting, “Those legs!!! She looks gorgeous!!” and another calling her a “Fashion Queen.”
Lopez’s fashion choices often spark public discussion. In May 2024, at the premiere of her movie “Atlas” in Mexico City, she wore a flowing chiffon gown from Chloé’s fall 2024 collection.
The gown had a plunging neckline and thigh-high slit, and she finished the look with nude heels by Elie Saab and diamond earrings by Anabela Chan.
In early October 2024, Lopez faced backlash for posing in a revealing leopard-print outfit for a magazine shoot. Some felt her bold outfit was inappropriate for a mother of two.
In one photo from the magazine, Lopez wore a bikini bottom with a cropped leopard-print jacket. She completed the look with oversized gold earrings, a chunky necklace, and black platform shoes.
Although the photos were seen as stylish by some, they drew mixed reactions from others.
One user commented, “Sorry she has kids. Put some clothes on, no one cares.” Another said, “Can she disappear for a long time? She’s definitely not someone to look up to, even for her own children.”
Critics said her outfit wasn’t classy, while others wished she would take a break to focus on her kids.
Despite the criticism, Lopez’s fans showed support, praising her confidence and fashion sense. “The styling is so good,” one fan said, while another posted, “Geez, this woman is amazing.”
Lopez’s recent reflections with comedian Niki Glaser revealed her thoughts on personal growth and life’s unpredictability.
She discussed one of her toughest times—her divorce from actor Ben Affleck over the summer. When asked if she had regrets, she said, “Not one second. But it almost took me out for good.”
Looking back, Lopez explained, “But now, I think, ‘that is exactly what I needed. Thank you, God. I’m sorry it took so long.’”
She also acknowledged that while she learned important lessons, she doesn’t have everything figured out. Now, she’s excited about being independent and said, “Yes, I’m not looking for anybody. What can I do when it’s just me?”
Despite emotional hardships, Lopez is eager to return to her career and connect with her fans. She expressed excitement about getting back on tour, showing her passion for performing.
“I can’t wait to get back out there. I have the most understanding and loving fans. Some fan bases can be spicy. Mine are just a bunch of lovers,” the singer said.
Lopez admitted it was tough to step away from the spotlight, feeling bad about disappointing people. However, she explained that she needed time for herself and her children during a difficult period.
While the challenges were hard, Lopez appreciated the chance to work on herself and thanked her supporters for understanding, promising to return to the stage soon.
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