March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
The Ingenious Pocket Tool Everyone Used Back In The Day!
Remember those cold winter days when you had to walk to school in the face of a wind that seemed to cut right through your wool coat? Perhaps you were the young person who, even with gloves on, spent the entire day ice skating on a frozen pond or building snow forts. For those of us who were born in the 50s, 60s, or 70s, enduring the bitter cold of winter was a common occurrence. Using a charcoal hand warmer was another unique way to stay warm.
Charcoal warmers were a necessity for the winter months before disposable heat packs and battery-operated warmers were introduced to the market. For those who were outdoors a lot, they were quite useful.
Remember those cold winter days when you had to walk to school in the face of a wind that seemed to cut right through your wool coat? Perhaps you were the young person who, even with gloves on, spent the entire day ice skating on a frozen pond or building snow forts. For those of us who were born in the 50s, 60s, or 70s, enduring the bitter cold of winter was a common occurrence. Using a charcoal hand warmer was another unique way to stay warm.
Charcoal warmers were a necessity for the winter months before disposable heat packs and battery-operated warmers were introduced to the market. For those who were outdoors a lot, they were quite useful.
These hand warmers were designed to be comfortable, not only to keep your hands warm. You would place a bit of charcoal inside a metal container lined with felt, slide it inside your pocket, and allow the heat to disperse. Those bitterly cold winter days were somewhat more tolerable thanks to this tiny device.
Though its technology may look antiquated now, it was a very effective system. The felt lining kept you out of direct heat while letting warmth slowly seep through the metal container, which was intelligently made to store charcoal sticks that burned constantly. The charcoal would not burn out too quickly because of the airflow at the back, and it would last for hours.
Consider it a tiny, reusable, and effective furnace for your hands. Disposable goods weren’t very popular back then. These durable hand warmers were treasured items that were handed down through the generations.
Hand warmers were a need back then, not an extravagance. Winters appeared more severe, but that didn’t stop people from working or going outside when it got chilly. The bitter cold was a little easier to bear if you were lucky enough to have one of these heaters. The charcoal hand warmer in your pocket was a silent ally against the cold, whether you were hunting, fishing, or just doing errands.
Our parents and grandparents also found these warmers to be extremely helpful during their arduous, chilly workdays. These devices provide much-needed respite prior to the widespread or dependable use of contemporary heating systems.
It makes me grin to think of these little instruments. They stood for preparedness and the will to simplify things, even if it meant concentrating on little pleasures. They were passed down through the generations, lent to friends in need, and valued for their warmth at all times.
It brings back happy memories of a charcoal hand warmer providing consistent warmth when you most needed it. It’s evidence of human ingenuity and tenacity as well as the pleasures of basic comfort in the face of bitter cold.
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