March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
The Journey of Phil Collins: A Remarkable Career
Phil Collins, the legendary lead singer and drummer of Genesis, has had a tremendous amount of success in the music business throughout his remarkable career. He is honored to be included in the select group of musicians, including Michael Jackson and Paul McCartney, who have together sold over 100 million records in both solo and group projects. Born in London, England on January 30, 1951, to parents with a passion for the arts, Collins was surrounded by music from a young age.
Collins’s uncle gave him a homemade drum kit when he was five years old. His unique sound would be shaped by this kit, which included miniature drums, triangles, cymbals, and tambourines, and it would also set the path for his musical career.
Collins was enthralled with the burgeoning English beat culture as a child, led by bands like The Shadows. Playing often at parties thrown by his parents’ boating club, he embraced the new and vibrant musical scene that was developing.
Collins was intrigued to the rock and roll genre after being exposed to it. He bought a record player and The Beatles’ “Please Please Me” album when he was fourteen years old. He put his drum set in front of a mirror and turned up the sound so he could practice drumming more. He could participate in this way without having to look away.
Collins was motivated to learn how to read drum sheet music, so he started tutoring students. He was aware of the usefulness of written music for playing in orchestras or dancing bands, but he soon found that playing purely intuitively spoke to him more.
Collins’ life unexpectedly took an unexpected turn in the 1970s when he came across an ad looking for a drummer for the band Genesis. Collins took a chance and contacted them, and they accepted him, ushering in his remarkable musical career.
Collins was essential to Genesis during his tenure, eventually taking over as lead vocalist when other acceptable alternatives failed to materialize. Collins overcame difficulties in adjusting to his dual duty as drummer and vocalist and went on to become one of the best musicians in the business.
Collins had enormous success both as a solo artist and as a member of Genesis. He produced singles that will never be forgotten, including “In The Air Tonight,” “You Can’t Hurry Love,” and “I Don’t Care Anymore.” He chose to pursue other musical endeavors after 25 years with Genesis, concentrating on solo work, film music, and jazz ventures. But he got back together with his old bandmates in 2017 to go on the world tour for Last Domino.
Sadly, the tour had to be postponed because of the epidemic. Concerns regarding Collins’ health surfaced during an interview with BBC Breakfast, just before the tour started. With Collins returning to the vocals and his son Nicholas Collins taking up the drums, the band is optimistic about upcoming shows.
Although Nicholas is a superb drummer, Genesis keyboardist Tony Banks recognizes that he adds a special force to the songs from the early Phil Collins catalog. Phil said, “I’d like to, but I can scarcely grip a stick with this hand,” in response to a question regarding his absence from the drum kit. Collins is adamant about pursuing his musical dreams despite his physical restrictions and is willing to get over any barriers that stand in his way.
The narrator himself, a man our age, spoke openly and with a deep sense of loss about his physical struggles in a recent interview. He thought about how he could never travel with his son or share in his travels. He had to make a tough choice on whether to pursue his musical career further or give it up. It was obvious that either because of physical constraints or deliberate decisions, he would have to give up something that was important to him. He worried a lot about the consequences of missing out on life’s prospects because things were changing so quickly.
Despite everything, Phil Collins continues to be an inspiration, exhibiting fortitude and a strong love of music despite hardship. His story offers as a monument to the strength of pursuing one’s goals in spite of obstacles. We celebrate the lasting impact he has made on the music industry and look forward to his potential future musical efforts as we reflect on his incredible career.
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