McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Pregnant Wife Forced to Work Over 40 Hours and Handle All House Chores

While their house was being renovated, a woman and her fiancé chose to stay at the woman’s sister’s place. During their stay, the woman noticed the complete lack of support her pregnant sister received from her husband. Despite working over 40 hours a week, the pregnant sister also managed all the household chores alone. At Thanksgiving dinner, the woman decided it was time to teach her brother-in-law a lesson.

In November 2021, an anonymous woman posted a touching story on Reddit’s “AITA” forum. The 24-year-old woman shared a story about her 32-year-old sister and her 38-year-old husband, who exemplified weaponized incompetence.

Despite working full-time for over 40 hours a week, managing all household responsibilities, and caring for their four children—10-year-old daughter, 8-year-old son, 5-year-old son, and 3-year-old daughter—while pregnant, her sister’s husband did nothing to help.

The woman was shocked to see her sister wake up at 4 a.m., handle breakfast and chores, and get the kids ready for school while her husband stayed home, worked, and played video games after she picked the children up. Remarkably, the woman noted that her sister earned more than her husband.

What Happened When the Woman and Her Fiancé Stayed with Her Sister?
While their home was being renovated, the woman and her 26-year-old fiancé stayed at her sister’s place for six weeks. Since they worked from home, they could help, and their support made the woman’s sister feel happy and relieved.

The woman helped her sister with the kids, and her fiancé even drove her to doctor’s appointments. In contrast, the husband only acknowledged his parental role when his family was around, pretending to be a god-fearing and hardworking father of five.

Despite the woman’s sister wanting to stop having children after the last baby, her husband insisted on having more boys. The original poster worried not only for her sister but also for her children, especially as the oldest began to notice the situation and tried to help. However, OP’s sister, driven by pride, refused to let her child take on any responsibilities.

OP admitted she never got along with her brother-in-law, and his behavior had been consistent since the birth of his eight-year-old son. Despite discussing the option of leaving, her sister was resistant and feared her children would grow up in a broken home.

Her views on divorce differed from OP’s, as her experience with their parents’ divorce was very different. She believed her kids needed both parents together and was reluctant to consider the potential benefits of a divorce.

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