March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Incredibly practical vintage tool with an obvious use for a particular job field
The Feeler Gauge Tool’s Legacy and Impact on Contemporary Tools
Precision measurement tools of today bear witness to the history of the antiquated feeler gauge instrument. The basic idea of measuring gaps with tiny blades has not altered, despite the increasing use of digital and electronic gauges. The feeler gauge has influenced modern tools, which aim to provide the same level of accuracy and dependability in their design and operation.
Collector’s Piece
Antique tool collectors and hobbyists now value vintage feeler gauges highly. These objects are prized for their historical relevance, quality craftsmanship, and robustness. Because they value the inventiveness and usefulness of early 20th-century engineering instruments, collectors frequently look for sets that have been preserved well.
Teaching Instrument
Moreover, vintage feeler gauges are instructional resources that shed light on the development of precision measurement. They are used to instruct students in the principles of mechanical measurement and the value of accuracy in engineering in technical schools and training programs.The history of precise measuring has been greatly influenced by the old-fashioned feeler gauge equipment. Its application across a range of industries, including manufacturing and the automobile industry, has guaranteed precise machinery assembly and maintenance. It still has an impact on contemporary tools today, and both educators and collectors cherish it. The feeler gauge’s legacy serves as a constant reminder of the value of accuracy and the long-lasting effects of straightforward yet efficient engineering solutions.
Leave a Reply