McDonald’s, one of the largest fast-food restaurants in the globe, celebrated women and reminded them that they are all great in their own special ways by inverting its famous arches.
The company made the decision to flip Mickey’s arches on March 8, 2018, International Women’s Day, a “global day celebrating the social, economic, cultural, and political achievements of women.”
Many were so shocked by the transformation and thought they had visited a foreign planet that they conjectured it had anything to do with the company’s ongoing conflict with Wendy’s.
But they were completely wrong. Instead, the emblem has been flipped as part of a “celebration of women everywhere,” according to a spokeswoman.McDonald’s decided to update the signage of their Lynwood, California location while keeping their social media logos the same.
The “W”-shaped symbol was worn by employees on shirts and caps at the same time, and 100 restaurants countrywide provided special packaging with the logo.”For the first time in our brand’s history, we flipped our iconic arches for International Women’s Day to celebrate the amazing accomplishments of women everywhere, especially in our restaurants.” Wendy Lewis, Chief Diversity Officer at McDonald’s, stated.
A brand spokesperson, Lauren Altman, claims that the new design was created to honor women everywhere. “We have a long history of empowering women to advance and prosper in the workplace.”
We are pleased to announce that six out of ten restaurant managers in the US are now women. We’re proud of our variety,” she continued. The corporation will update its logo on all social media channels, and 100 websites will receive new “packaging, crew shirts, hats, and bag stuffers.”
McDonald’s isn’t the only company that supports gender equality and rewards women.In the past, Johnnie Walker released a “Jane Walker” bottle in honor of women, with $1 from the sale of each bottle going to organizations that promote women’s rights.”In society, gender conversations are still very important.”
And we believe that this is the perfect time to launch our Jane Walker logo and support progressive groups that share our values,” vice president Stephanie Jacoby of Johnnie Walker said.
“We are proud to honor the numerous accomplishments of women as well as everyone’s progress toward gender equality.”
One of the companies supporting the initiative was Brawny, which replaced the Brawny Man with a woman and donated $100,000 to Girls, Inc.
What thoughts do you have about this?Please TAG your friends and family with this story on Facebook.
Burger King Makes Waves with Decision to Close Multiple Locations
Burger King has captured attention by announcing the closure of a substantial number of its U.S. outIets. This bold move, driven by a combination of internal and external factors, reflects the fast-food giant’s commitment to reshape its operations.
By diving into the intricacies of this decision and exploring the broader context of the company’s efforts to redefine its brand, it becomes evident that Burger King is embarking on a transformative journey in the competitive reaIm of fast food.
Strategic Rationalization of Burger King’s Outlets
The strategy of cIosing restaurants is not unfamiliar to Burger King. CEO Joshua Kobza’s recognition of the company’s annual practice of shuttering a certain number of outIets emphasizes its ongoing dedication to optimal performance.
However, the announcement of closing around 400 U.S. locations represents a more deliberate and significant step.
Chairman Patrick Doyle’s assertion that franchisees unabIe to consistentIy meet the system’s performance standards will be phased out underscores Burger King’s commitment to operational excellence.
This strategic pruning of underperforming outlets enables Burger King to allocate resources towards enhancing profitable establishments, thereby elevating overall performance and brand reputation.
The Rebranding and Modernization Strategy. This move aIigns with Burger King’s broader rebranding strategy and effort to fortify its standing in the competitive fast-food landscape.
Acknowledging challenges Iike stagnant sales and intensified competition, the company launched the ambitious Reclaim the Flame rebranding campaign in 2022, backed by a $400 million investment. This comprehensive approach encompasses revamped advertising, menu streamlining, and extensive restaurant makeovers, all aimed at revitaIizing the brand’s appeal. Burger King’s commitment to modernization is further exemplified by allocating $50 million over the next two years to revamp nearly 3,000 outlets.
‘Burger King’ Gives Shocking Announcement, Says It’s Closing Its Doors For Good
Leave a Reply