Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Clint Eastwood’s Longtime Partner, Christina Sandera, Passes Away at 61
Clint Eastwood, the legendary actor and filmmaker, has announced the heartbreaking news of the passing of his partner of nearly a decade, Christina Sandera. The 94-year-old Eastwood expressed his deep sorrow in a heartfelt statement on July 19, describing Christina as a “lovely, caring woman” whom he will greatly miss.
Christina Sandera, who passed away at the age of 61, had been Eastwood’s companion since 2014. Despite their long-term relationship, the couple chose to keep their love low-profile, away from the prying eyes of Hollywood. Their quiet and steadfast partnership was a rare gem in the fast-paced entertainment industry.
Fans and friends of Eastwood and Sandera are in shock over the devastating news. The couple’s strong bond and commitment to each other were admired by many, and their loss is deeply felt within the industry. Tributes and condolences have started pouring in for Christina Sandera, honoring the cherished partner of one of cinema’s greatest icons.
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