Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Agnetha Faltskog became a superstar with ‘ABBA’ – better sit down before you see her today, age 72
ABBA, widely regarded as one of the most renowned bands in history, never fails to leave audiences spellbound. Agnetha Faltskog, one of the members of the foursome, has chosen to lead a solitary existence despite the group’s fame. Recognized for her captivating vocals when performing alongside Anni-Frid Lyngstad, Faltskog remains an enigmatic figure despite having made a substantial impact on ABBA’s musical legacy.
A Memorable Appearance
Agnetha Faltskog’s contribution to ABBA cannot be overstated. As one of the lead vocalists, her incredible pop voice connected with the crowd, causing them to dance to the infectious beats of some songs and feel the depth of feeling in others. She left a lasting impact on the music industry and rose to fame for reasons other than her songs.
Life After ABBA
Faltskog’s curiosity with life outside of ABBA expanded along with the band’s notoriety. Following the band’s dissolution in 1983, she embarked on a solo career but quickly discovered how much she missed the responsibilities of the music industry. She was able to live a more comfortable and serene life since her priorities shifted to center around her own interests and objectives.
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