Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
“96-Year-Old Italian Film Star Has Changed Dramatically”: You Won’t Believe Who She Is!
Midway through the 20th century, Gina Lollobrigida, a star of the silver screen, left her mark on the history of film. She was renowned for her remarkable talent and alluring beauty, and her colorful performances enthralled audiences all over the world.
Millions of people were captivated by Lollobrigida’s charisma and captivating on-screen persona over her remarkable career. Like many stars, though, she faced difficulties along the way. She has through personal struggles throughout the years that put her fortitude to the test.
Despite her difficulties, Lollobrigida continued to inspire admirers all around the world. Even in the face of hardship, her indomitable spirit and commitment to her work persisted.
Gina Lollobrigida was more than simply an actress; she personified the ideals of beauty and love at a certain time in history. For many decades to come, viewers will be inspired and enthralled by her influence on the film industry.
Gina Lollobrigida represented aspirations of beauty and love, and she was much more than just an actor. For many years to come, audiences will be enthralled and inspired by her contribution to the film industry.
Leave a Reply