Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Enchanting Equine: Rare Foal’s Remarkable Facial Markings Stun Onlookers”.
When Scott and Jackie Nelson first saw Coconut the horse, they couldn’t believe she was a Melbourne, Florida native.
Over three million people have marveled at how unique she is, and that’s because they had to record her beauty at the age of two days old to show the rest of the world.
At the age of two, the couple, who run a ranch named Down Under Colour and breed horses, took her outside for the first time on camera.
According to a YouTube description, Coconut is also referred to as a War Horse and has incredibly uncommon markings. The chief or the medicine man, a traditional and spiritual leader, would ride this horse, which was revered in Native American culture.
They must have one blue eye with liner surrounding it and a shield on their chest in order to qualify as a War Horse.
In Indian mythology, this eye is referred to as a Sky Eye. This one blue sky eye will convey the spirits of the Chief and Medicine Man to their gods if they perish in combat. That explains why she is so unique. Watch Coconut in the video below.
If the beauty of this unique foal also struck you, please share this tale.◰
Leave a Reply