Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Woman leaves boyfriend’s dog at shelter while he was at work
In this tale, a man’s undying devotion to his rescue dog, Cookie, caused friction in his relationship, placing him at the heart of a struggle between love and loyalty.
John’s journey with Cookie, a young dog with one eye, started when he entered a nearby shelter and connected with the dog right away.John was on the verge of giving up at the time due to the devastating loss of his parents in a vehicle accident. However, he discovered in Cookie not just a faithful friend but also a source of comfort and fortitude.
Their relationship swiftly became irreversible, with Cookie giving John constant love and support through his worst moments. Cookie was a pillar of support for John during his recuperation and grieving process, providing consolation and company when things were tough.John was honest about Cookie and their unique relationship from the moment he met Lauren, his girlfriend. But tensions started to show as their relationship developed and talk of moving in together surfaced. The pair had intense arguments and disagreements as a result of Lauren’s worries about include Cookie in their future plans.Lauren was clear that she was not going to back down in the face of John’s unshakeable devotion to Cookie. When Lauren decided to take dramatic measures and remove Cookie from their shared home and transport him to a local shelter without getting John’s permission, the issue reached a breaking point.
John was saddened by the betrayal and struggled to accept that Lauren could never truly comprehend the intensity of his relationship with Cookie. Cookie was more than just a pet to John; he was family and a representation of resiliency and recovery following adversity.Following Lauren’s actions, John had to make a tough choice: support Cookie, his dear friend, or put his relationship with Lauren first. John ultimately made the decision to stick with the dog that had supported him through his worst moments rather than give in to pressure to compromise.John doesn’t falter in his conviction that Cookie is more than simply a pet—rather, he is a beloved member of his family and a constant source of love and support—as he works through the emotional fallout.How do you feel about this tale? Tell us in the comments below!
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