Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Neglected dog arrived at shelter nearly starved to death — now he’s living his best life
Some animals arrive at shelters in heartbreaking condition, but with a little love their lives can totally turn around.
That was the case for one neglected dog, who was found nearly starving to death, but in the weeks since has been making incredible strides.
In September, the South Suburban Humane Society, in Illinois, took in a severely emaciated dog named Pumpkin. He was first found by a local resident who thought he was dying and brought him to the police.
Emily Klehm, CEO of the South Suburban Humane Society, told Newsweek that while they rescue many dogs, Pumpkin’s was an “extreme case” that left them speechless. “He was severely emaciated and unable to walk,” she said.
Photos show how unbelievably thin the dog was — it’s a miracle he survived at all.
Vets administered fluids and shaved his matted fur. Despite the rough start, he started to perk up and went into foster care with one of the shelter employees.
“Thankfully, we got him into foster care, where he is starting to improve and stand on his own again,” the shelter wrote on Facebook. “His journey is still long, but we are incredibly proud of him so far.”
Updates from the shelter show the remarkable improvement Pumpkin has made in just a short time. While he was unable to stand when they first found him, he can now walk around the yard on his own, wagging his tail.
“This little man is so strong and getting better every single day,” the shelter wrote.
Though he’s still visibly thin, he has been slowly regaining weight. “This little man is progressing, and we cannot wait to see how much more he continues to improve!” South Suburban Humane Society wrote.
Pumpkin’s backstory is still unclear, but the shelter says he will be placed up for adoption once he gets medical clearance.
“Pumpkin will need a home that understands that he was severely neglected,” Klehm told Newsweek. “He doesn’t know how to be a dog, so everything from leash walking to toys are all new experiences for him. An experienced dog family would be best.”
In the meantime, he’s doing well and loves his foster home.
It’s heartbreaking that Pumpkin was neglected for so long, but we’re so glad he’s doing well and regaining weight — we hope he finds a forever home soon when he’s ready!
Please share this story if you love dogs!
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