Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Country singer Toby Keith dead at 62 following cancer battle
We’re heartbroken to confirm the tragic news about Toby Keith, just months after his last performance.Country singer Toby Keith passed away Monday at the age of 62 following a battle with cancer, his family announced on Tuesday, February 6.“Toby Keith passed away peacefully last night on February 5th, surrounded by his family,” the statement issued by his family read.“He fought his fight with grace and courage,” it continued. “Please respect the privacy of his family at this time.”The Should’ve Been a Cowboy singer was disclosed the news of having cancer in June 2022. Back then, he posted on his social media and left his fans devastated and praying for his well-being.“Last fall I was diagnosed with stomach cancer. I’ve spent the last 6 months receiving chemo, radiation and surgery,” he said in a June 2022 post on X (formerly Twitter). So far, so good. I need time to breathe, recover, and relax.“I am looking forward to spending this time with my family. But I will see the fans sooner than later. I can’t wait. -T.”
Keith was probably one of the most famous names in country music.Along with establishing a very successful career, he could also brag with an impressive family life.
Throughout his life, and especially throughout his battle with cancer, his wife of forty years, Tricia Lucus, was by his side.
The two met at a bar while he and his band were performing and they spent the night dancing together. At the time, Lucus was a 19 years old working as an oil company secretary and had a child she was raising on her own.
Speaking of Keith, she said that what attracted her to him was that “he was one of those larger-than-life guys, full of confidence.”
The couple tied the knot on March 24, 1984, after three years of dating. Keith adopted Lucus’ daughter and the two had children on their own.
Even before his diagnosis, Keith was an advocate about cancer research and in 2016 he established the Toby Keith Foundation to help provide children with cancer with housing for free.
At the People’s Choice Country Awards last September, where he received the Country Icon Award, the country singer icon shared insights into his treatment journey, describing it as a “roller coaster” experience.
His loss is immense. The world of music lost a legend, but his legacy would continue to live on. His resilient spirit would continue to inspire many more generations. May he rest in peace.
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