There’s a growing movement changing how beauty is perceived in America and around the world.

Because of social media, where women freely display their inherent beauty in all shapes and sizes, the standard of beauty is changing. This change is highlighted by a recent study that was published in the International Journal of Fashion Design, Technology, and Education. It shows that the average American woman used to wear a size 14, but now she typically wears a size 16 or 18.

The study, which examined data from more than 5,500 American women, discovered that during the previous 20 years, the average waist size had climbed from 34.9 to 37.5 inches. The study’s principal expert, Susan Dunn, highlights the importance of the information by saying, “Knowing the average size can significantly impact women’s self-image.”

The fashion industry is urged by co-author Deborah Christel and Dunn to adjust to these developments. According to Dunn, “these women are here to stay, and they deserve clothing that fits them.”

The message is clear: in order to appropriately represent the genuine shape and size of the modern American woman, apparel manufacturers must adjust their sizing guidelines.

Simon Cowell concerns fans with appearance as they ‘don’t recognise him’

Simon Cowell has sparked concerns among his fans after a video was posted in which he calls on people to audition for the next series of Britain’s Got Talent.

In the clip, the TV judge appeals for contestants for the programme, stating: “I always say on this show, two or three minutes can change your life. And it has. And maybe this time it’s going to be you.

“So please audition now for next year’s season and I look forward to meeting you.”

But many were left shocked and stunned at Cowell’s appearance, saying that they “didn’t recognise him.”

One person wrote: “Simon Cowell brought to you via Nintendo Gamecube it seems.”

Another replied saying: “Ya wouldn’t think he had work done at all. Flawless.”

Someone else simply asked him: “What have you done to your face?!?!”

Do you think Simon looks different? Let us know in the comment section below

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