Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
The former president Jimmy Carter lives in a house worth $210,000 and shops at the local Dollar General
On October 1, 1924, James Earl Carter Jr. was born in Plains, Georgia. James Earl Carter Sr., his father, was a prosperous businessman who made investments in farms. Carter was born in the Wise Sanitarium, where his mother, Bessie Lilian, was employed as a nurse.
Young Carter attended the local high school from 1937 to 1941. Motivated by his father’s World War I service in the U.S. Army Quartermaster Corps, he pursued his desire of serving in the armed forces and was accepted into the Naval Academy in 1943.
Carter wrote in the book What Makes a Marriage Last by Phil Donahue and Marlo Thomas that he felt an immediate connection with his wife, Rosalynn. In 1946, following Carter’s graduation from the Naval Academy, the youthful pair tied the knot. Carter gave his all to his family, which now consisted of his wife, four kids, and the family company, after leaving the Navy. He constructed a ranch-style home in Georgia in 1961 for his family; it is currently estimated to be worth $210,000. The Washington Post claims that Carter chose not to leverage his time in the White House into a financial advantage and instead returned to this house after leaving office. “I don’t see anything wrong with it, and I don’t hold it against other people,” he remarked. Simply put, I never really wanted to be wealthy. Carter had sold the peanut company and was deeply in debt, but he was able to maintain a comfortable standard of living because to his $217,000 pension.
According to data from the General Services Administration for the 2019 fiscal year, Carter spent $456,000 on expenses. This is much less than the budgets allotted for other former presidents, like George H. W. Bush, who spent $952,000, and even less than the $1 million that each of Barack Obama, Bill Clinton, and George W. Bush spent.
Furthermore, Carter has been seen often purchasing his clothing from the Dollar General store that is close by. Even when he does travel, he would rather take commercial aircraft over private ones. Following his term as president, Carter continued to teach Sunday school at a nearby Baptist church and at Emory University.
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