Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
The Magic Of Tidying Up: How To Declutter And Organize The House
The Life-Changing Magic of Tidying Up by Marie Kondo, along with the Netflix series that followed, became a hot topic of conversation earlier this year. Kondo’s method’s central tenet is to ascertain whether an item “sparks joy.” If it doesn’t, it’s clutter that you don’t need. Here’s how to implement Kondo’s organizing techniques in your own house:
1. See Whether It Makes You Happy
Kondo advises going through everything in your house, taking an item in your hand, and asking yourself if it makes you happy. Like your preowned engagement ring, it’s time to part with anything if you don’t feel good about it. You can give it to someone who will value it higher or sell it. This holds true for your clothes in addition to furniture and trinkets.
2. Sort by Category Rather Than Room
Kondo advises classifying everything and sorting through it that way rather than walking through your house room by room. You’ll be able to see everything you have in that grouping with clarity in this method.
3. Folding Vertically
One of Kondo’s more avant-garde thoughts is perhaps the vertical folding technique. You’ll be able to see every article of clothing if you fold and store it upright because nothing will be hidden behind overturning heaps.
4. Spotless Containers
Food, according to Kondo, usually comes in loudly labeled, vibrantly colored cartons when it is purchased. She suggests moving your food to “clean” containers so that your cupboard becomes a peaceful, cozy space rather than a chaotic one.
5. Apparel
According to Kondo, it’s critical to keep track of every item of clothes you wear throughout a given season when keeping it. To avoid buying items you already own, she also suggests pairing up similar-type and colored clothing.
6. Handbags
When it comes to purses, Kondo advises making it a daily habit to empty your luggage. Move the contents to a different box that corresponds to the things you’ll need on a daily basis for your purse. She also suggests keeping the bags inside one another to conserve space and keep the bags from losing their shape.
7. Images
Although it can be difficult to part with photos, according to Kondo, you should only actually save the ones that are incredibly memorable. To find out how Kondo saves and arranges her pictures, go this link.
8. Textbooks
According to Kondo, you ought to divide your book collection into two sections: those you have already read and those you have been meaning to get around to but haven’t yet. The first batch can be donated because they have fulfilled their purpose. It’s likely that you won’t read the second bunch if you haven’t before, and they can also be given. She advises preserving only your all-time favorite books.
9. Work Area
You must have a functional workspace. Eliminate everything from your workstation that does not support the work you are performing because of this. Kondo recommends storing critical documents, etc. in vertical files.
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