Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
An excellent device that was put to use and was great for outdoor activities like camping
The Vintage Sandwich Toaster: History, Usage, and Legacy
A Brief History
The vintage sandwich toaster, also known as a pie iron or jaffle iron, has an intriguing history that dates back to the early 20th century. The first known patents for these devices appeared in the United States and Australia in the 1920s and 1930s. Originally designed for camping, these cast iron devices allowed users to cook hot, sealed sandwiches over an open fire. By the mid-20th century, electric sandwich toasters became popular household appliances, bringing the convenience of toasted sandwiches indoors.
Usage: A Culinary Revolution
The primary function of a vintage sandwich toaster is to create hot, sealed sandwiches by pressing and toasting bread with various fillings. The process is simple: place a buttered slice of bread on one side of the toaster, add fillings such as cheese, ham, or even fruit, and then cover with another buttered slice. Close the toaster, clamp it shut, and cook over a heat source or plug in the electric version.
In camping settings, the cast iron pie irons were placed directly into the fire or on a camp stove, making them versatile for outdoor cooking. As electric models gained popularity, they brought the same versatility into home kitchens. These appliances allowed for a quick, convenient way to prepare meals, making them a favorite among busy families.
Legacy: More Than Just a Kitchen Gadget
The vintage sandwich toaster holds a special place in culinary history. It represents a time when kitchen gadgets began to prioritize convenience and efficiency. In the post-war era, as families sought quicker meal solutions, the sandwich toaster became a symbol of modern domestic life.
Collectors and nostalgia enthusiasts often seek out vintage models, appreciating their durability and retro charm. These devices evoke memories of childhood for many, recalling simple yet satisfying meals made with care.
Modern Influence and Resurgence
Today, the legacy of the vintage sandwich toaster lives on. While modern versions have evolved with non-stick coatings and more sophisticated designs, the core concept remains the same. The resurgence of interest in retro and vintage kitchenware has also revived the popularity of these classic appliances.
In a world where convenience foods are often processed and less wholesome, the sandwich toaster offers a return to simple, homemade meals. It encourages creativity in the kitchen, allowing users to experiment with different ingredients and flavors. Moreover, it fosters a sense of nostalgia, connecting us to the culinary traditions of past generations.
Conclusion
The vintage sandwich toaster is more than just a kitchen gadget; it’s a piece of history that highlights the evolution of home cooking. From its origins in outdoor camping to becoming a household staple, it has remained a beloved tool for creating quick, delicious meals. Its legacy continues as modern iterations and a renewed appreciation for vintage kitchenware keep the spirit of the sandwich toaster alive. Whether used for a classic cheese toastie or an innovative new recipe, this humble appliance endures as a symbol of culinary simplicity and ingenuity.
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