Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
When she watches her father sing “Ave Maria”, she can’t help but be moved to tears
During a visit to Disney’s Grand Floridian Resort, Justin Gigliello and his daughter Lyla sparked a viral sensation after a simple request from Lyla led to an extraordinary moment. While dressed casually in shorts and a soccer jersey, Justin surprised everyone with a stunning performance of “Ave Maria,” accompanied by a pianist in formal attire.
The impromptu performance quickly attracted an audience mesmerized by Justin’s exquisite tenor voice. The scene was made even more touching by the look of admiration and pride on Lyla’s face, which resonated deeply with both those in attendance and those watching online.
Video of this heartfelt performance quickly went viral on social media, with a post by FOX 35 Orlando garnering over 14 million views. Audiences were not only captivated by Justin’s remarkable talent, but also touched by the deep bond between father and daughter. Comments poured in, celebrating Justin’s impressive voice and the tender, loving look Lyla gave her father.
Witness the magic of this unexpected performance at Disney’s Grand Floridian Resort, where a father’s musical talent and his daughter’s adoration transformed an ordinary day into an unforgettable event. Watch the video below to see how this touching moment captured the hearts of millions.
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