Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
How the ‘WC’ Sign Reflects Cultural Differences Around the World
Have you ever seen the letters “WC” outside a public bathroom and wondered what they mean? You’re not alone! Many people around the world are curious about the “WC,” which refers to a room with a toilet and a sink.
While we can explain what “WC” stands for, it might not make much more sense than other terms like restroom, bathroom, or loo.
In 2020, a couple named Shelby and Dylan made a TikTok video showing a funny difference between how some Americans and Canadians refer to bathrooms. In the video, Dylan walks by a sign that says “washroom” and asks, “What in the world is a washroom?” He humorously wonders what people are washing in there, adding, “The only thing I wash in there is my hands.” Off-camera, Shelby chimes in, asking, “Do you rest in a restroom?”
It’s interesting to see how different cultures use different terms for the same place!
“That’s a good point. None of these terms make much sense,” Dylan says in the video.
Many people joined the conversation online, sharing their thoughts about what they call this important room.
One user commented, “It’s called a bathroom, restroom, washroom, and toilet.”
Another follower shared a funny story from Disneyland, saying they “asked for the washroom” and ended up being sent to the laundromat instead!
A third user joked, “Wait until he finds out about water closets.”
**Water Closet**
According to Merriam-Webster’s Dictionary, a “water closet” is a term used to describe “a room with a toilet” or “a toilet bowl and its accessories.”
Long ago, when people talked about using the bathroom, it often meant taking a bath. The term “restroom” suggested a place to rest or get ready by using the sink and mirror.
Lastly, if you needed to go potty, you would use the toilet in the water closet. Depending on where you are in the world, this room is called many different names, including loo, restroom, bathroom, washroom, lavatory, or WC.
In modern times, you will often see signs that say “WC” in public places like airports, restaurants, or hotels. This is just another way to say “restroom” or “bathroom,” but it is usually seen as a more formal or international sign for places that welcome travelers from different countries.
**History of the WC**
Before the 19th century in America, having an indoor toilet was a luxury only for wealthy people. Most people used outhouses or outdoor toilets. While many homes had “bathrooms” for taking baths, these rooms usually didn’t have toilets. The installation of indoor plumbing started to become common in the late 1800s, leading to the creation of the water closet by 1890. These early water closets had toilets that were separate from bathing areas.
It wasn’t until the early 20th century that bathrooms began to combine both bathing areas and toilets into one room. This design helped save space and made plumbing simpler, but it also reduced privacy, especially when multiple people were using the bathroom.
Over time, the term “water closet” changed to refer to a small, private room within a larger bathroom that was used only for the toilet. These water closets often have a small sink for handwashing, making them convenient and self-contained.
To understand the term “water closet,” many people shared their thoughts on Reddit in a post titled, “Why is a public WC called bathroom if there is [no] bath?”
In response, one Reddit user pointed out, “Americans might ask: ‘Why is it called a WC (water closet) if it isn’t even a closet?” This user explained that in the U.S., “bathroom” or “restroom” is the common way to refer to a “room with a toilet.” Other countries use different terms, like “WC,” “lavatory,” or “loo.”
Another user mentioned that in Russian, the term translates to “a room without windows,” even if there is a window. A third user shared that in Esperanto, it’s called “necesejo,” meaning “necessary place.”
Other Reddit users talked about the differences between “washroom,” “bathroom,” and “restroom.” One commenter noted, “Canada famously uses ‘washroom,’” while another clarified that in the Midwest, “washroom” is also common, but “bathroom” and “restroom” are used more frequently.
One user humorously stated, “Best one, I think. You should be washing in there… not resting.”
What do you think about the term WC? What do you call the room that has a toilet? We would love to hear your opinions, so please share your thoughts!
Leave a Reply