Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Explained for those who still don’t understand
Bras. They’re an everyday staple for millions of women worldwide, yet they remain a mystery to many—especially those who don’t wear them. Some find them fascinating, others perplexing, and a few even think they’re unnecessary. But let’s get one thing straight: bras are more than just pieces of fabric with straps. They serve a purpose, offer support, and can be a woman’s best friend or worst nightmare.
If you’ve ever been confused about why bras matter, why women complain about them, or why there’s such an overwhelming variety, sit tight. This article is here to break it all down in a way that even the most clueless person can understand.
What Is a Bra, Really?
At its core, a bra is an undergarment designed to support and cover a woman’s breasts. But that’s an oversimplification. A bra isn’t just about coverage—it’s about comfort, confidence, and sometimes even a fashion statement.
Bras come in different styles, each serving a unique purpose. Some are designed for everyday wear, others for sports, and some are purely decorative. But regardless of their design, they all aim to offer a combination of support, shape, and comfort.
Why Do Women Wear Bras?
Many people assume that bras are just for aesthetics, but that’s far from the truth. Here’s why women actually wear bras:
1. Support Matters
Breasts, regardless of size, need support. The weight of breast tissue can cause strain on the back and shoulders, especially for women with larger busts. A well-fitted bra helps distribute that weight and reduces discomfort.
2. Comfort Over Chaos
Walking, running, or even simple daily activities can be uncomfortable without a bra. Without support, breasts move freely, which can be painful, especially during physical activities. That’s why sports bras exist—to minimize movement and provide stability.
3. Shape & Confidence
Let’s be real: a good bra can make a difference in how clothes fit. Some bras enhance curves, while others smooth everything out. For many women, wearing a well-fitted bra makes them feel more put together and confident.
4. Fashion & Style
Bras aren’t just functional—they’re part of fashion. From lacy bralettes to seamless t-shirt bras, the right bra can elevate an outfit or remain completely invisible under clothes.
The Never-Ending Struggle: Why Bras Can Be a Hassle
While bras offer plenty of benefits, they’re not always perfect. In fact, they come with their fair share of struggles:
1. Finding the Right Fit Is a Nightmare
One of the biggest issues with bras is sizing. Many women struggle to find the perfect fit, and with so many brands having different size charts, it’s like playing a never-ending guessing game.
2. Straps That Dig & Bands That Pinch
Ever seen a woman discreetly adjusting her bra strap? That’s because straps can dig into the shoulders, and bands can feel too tight or too loose. A bad bra fit can turn a regular day into an uncomfortable experience.
3. The Dreaded Underwire Poke
Ah, the underwire—a blessing and a curse. It provides lift and shape, but when it snaps or pokes through the fabric? Pure agony.
4. The Expensive Reality
Good bras don’t come cheap. A well-made, comfortable bra can cost anywhere from $40 to over $100, making it an investment. And since bras wear out over time, women constantly need replacements.
The Different Types of Bras & Their Purpose
Not all bras are created equal. Here’s a quick breakdown of the different types and why women choose them:
- T-Shirt Bra – Smooth and seamless, perfect for everyday wear under tight clothing.
- Push-Up Bra – Lifts and enhances cleavage for a fuller look.
- Sports Bra – Minimizes movement and provides maximum support during physical activity.
- Strapless Bra – Ideal for outfits where straps would be visible.
- Bralette – Lightweight, wire-free, and often more stylish than supportive.
- Minimizer Bra – Designed to reduce the appearance of the bust size for a more streamlined look.
Why Some Women Choose Not to Wear Bras
Not every woman loves bras, and some choose to ditch them altogether. With the rise of the braless movement, more and more women are embracing comfort and going without. Here’s why:
- Comfort Above All – Some women find bras restrictive and prefer the freedom of going without.
- Body Positivity – Many women feel empowered embracing their natural shape without enhancement or restriction.
- Health Benefits – Some believe going braless improves circulation and reduces skin irritation.
Final Thoughts: To Bra or Not to Bra?
At the end of the day, wearing a bra is a personal choice. For some, it’s a must-have; for others, it’s unnecessary. But one thing’s for sure—bras aren’t just “extra fabric.” They play a crucial role in comfort, support, and confidence.
So, next time you hear someone wondering why bras matter, you’ll know exactly how to explain it. And for those who still don’t understand? Well, maybe they just need to try one on to get the full experience.
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